This creative campaign by MITA Group, for a client that so far hasn’t stood out for the creativity of its communication messages, reflects a good story that happens when the energy and the values of the client and the agency match.
“Sometimes our industry underestimates the domestic clients – not offering them the real ideas. On the other hand, in many cases, clients don’t recognize the idea that the agency team is in love with, so then you yell in frustration … :-) . However, it sometimes happens that the client is delighted with the campaign proposal at first sight, so you can answer all the requirements of the brief in a super-creative way, and very differently introduce a service in the industry in which everything has been said a long time ago,” said Ejub Kučuk, CEO of MITA Group, and added: “When you want to say that someone is reliable, safe, that they are fast in taking and delivering packages, and even emotions all over Bosnia and Herzegovina, then you say that they deliver between Ding and Dong.
“Thank You BH Post for the trust, Tarik for the brilliant idea and slogan, Timur for the design, Đejla for coordination, Muris for directing and production, Jasmin for photos, Amina for the making of video, and especially to little Lamah Čorhodžić for her great acting and the emotions she imbued in this campaign,” Kučuk concluded.
