The largest online user base for the promotion of brands in the region, BeeShaper startup, has just celebrated two years of operation and 100th campaign. The company said it will continue to improve the service and additionally connect bloggers in Southeast Europe.
In two years of operation, this blogging and e-WOM (electronic word-of-mouth) platform, has realized more than 100 campaigns for major brands across the region.
Marko Krečković, co-founder of BeeShaper, said that the service was created as an internal tool of the agencies PRpepper, and that the preparations for the launch of the platform lasted almost two years. On 1 September 2014, BeeShaper became a commercial product.
“BeeShaper emerged from the needs of our agency and we are happy that it benefits the biggest companies and our agency colleagues, as it benefits us. People follow, connect to and enjoy the campaigns worth sharing, that are operated through a complex software with a set of algorithms and the entire BeeShaper team. Thank you for your trust! We’re moving on!” said Krečković.
During the two-year business, BeeShaper team conducted 100 eWoM campaigns for major brands, associations and advertisers in the country and the region from all the most productive economic sectors. Campaigns have been implemented for financial institutions, media, mobile operators, automotive brands, lifestyle and beauty products, educational institutions, the most visited sites … Among the clients of BeeShaper are: Limundo, Coca-Cola Bloggers Network, TV N1, IDEA, Telenor, Infostud, McDonald’s, Atlantic Group, Konzum, Carlsberg, Rosa, Magelan travel, Lanaco, Tarkett, Paloma, Opel, Me.net, Cedevita, FitPass, Doba University, Cotrugli Business School, Nestle, then banks Telenor banka, UniCredit, Raiffeisen, Banca Intesa…
BeeShaper also implements campaigns for self-promotion, and how successful they are is illustrated by the fact that the service currently reaches to every second internet users in the region, it has more than 16,000 Shapers and they reach 10 million accounts on social networks. Thus, BeeShaper has become the largest online customer base to promote brands.
Following the acquisition of the three largest blogging platforms in the region, Blog.rs, Blogger.ba and Blogeri.hr last year, 400,000 blogs have become part of the BeeShaper family. BeeShaper team plans to work on additional connecting of the regional blogosphere, increasing visibility and visits to blogs, and preparing a number of other pleasant surprises on BeeBlog Network.
