Be the squad selector of the best ad ingredients

While challenging and making fun of many messages that marketing experts, lazy good-for-nothings serve daily in the commercial blocks, Miroslav Ćiro Blažević invites his “kids” to come up with a new, unseen ad for PIK sausages, and seize the once in a lifetime opportunity – to create a new advertising video, play a role in it, and win valuable prizes at the same time.

Teasers and invitations with the “selector of all selectors” are just an intro to the interactive campaign, whose key part takes place on the website www.meninajbolje.hr where the best ingredients for a commercial are selected – the location, the main characters, action, unexpected situations, products and their benefits.

Since the beginning of the campaign, in less than a week, more than 4,000 registered users wrote over 1,500 recipes, or rather scripts that connected all the ingredients, so there will definitely be no shortage of original ideas.

The campaign was cooked up by the creative team of Unex Group; the main chef, creative director Krunoslav Serdar; sous chef, copywriter Iva Ušćumlić; web design and production came from the kitchen of digital department Doctype, while Red Production is in charge of production of videos.