Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Source: Adweek
Half of the 320 million-plus people living in the U.S. today are female, yet only 8 percent of outdoor public statues in this country are dedicated to women.
The same imbalance applies to street and building names, and other monuments, which is why BBDO New York decided to do something about it.
The newly launched “Put Her on the Map” project aims to bring more attention to famous females by naming more public properties after them, and highlighting the few that already pay tribute to historic American women.
The girls featured in the short film illustrate the problem in the simplest, most compelling way—by trying to think of things named after women.
https://youtu.be/cQZ5HyOO7kw
Several unnamed BBDO clients are in the early stages of conversations regarding potential “Put Her on the Map” collaborations, and BBDO New York president Kirsten Flanik said the Office of Los Angeles Mayor Eric Garcetti is actively working on the project.
“They want to do their part to start bringing greater recognition to those things in L.A. already named after women,” Flanik told Adweek, adding that BBDO will continue producing content beyond the film above. “Hopefully it will be a story that continues.”