Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Following the great success of the first commercial race in Croatia, B2B RUN, which in its first year in Zagreb in 2015 already recorded a large turnout and interest, this year’s second race will be held in four cities. B2B RUN is first scheduled in Split on 19 May, followed by races in Rijeka on 2 June and Osijek on 30 June, while the final race in Zagreb is planned for 19 September.
The business race B2B RUN is intended for all employees of companies registered on Croatian territory. When it was first held last year, the race attracted more than 1,000 runners from 80 companies. This year, organizers expect more than 300 participants in Split, Rijeka and Osijek, and at least 3000 in Zagreb.
“Employers around the world are concerned with the same problem – how to increase the efficiency of employees, encourage communication and raise their satisfaction. Wanting to make a contribution, we decided to support the business community in the form of B2B RUN, and offer an incentive tool that will encourage them in dealing with these challenges,” said Diana Vetturelli, initiator of B2B RUN.
The title sponsor of the race is Croatian Telecom (Hrvatski Telekom – HT), for which B2B RUN was one of its largest projects of internal communication last year. Among the HT employees who are involved in running, there are beginners, amateurs, trophy competitors and national representatives. In the first B2B event, the more than 170 HT employees who participated in the race were also ambassadors of the donor action Together We Are Stronger.
“I believe that by supporting this race we have chosen the right values in the spread of corporate social responsibility. Internal studies have shown that prolonged sitting at work is one of the most important causes of concern among our employees. B2B RUN is an ideal activity, because through it we contribute to improving the health of our employees, but also strengthen team spirit, and better networking with colleagues from other companies,” said Marija Felkel, a member of HT’s Management Board for human resources.
Among the participants of last year’s race was Bojan Mušćet of HT’s Corporate Communications, who is generally an active runner. The coordinator of HT’s racing team sent a message to colleagues from other companies not to worry too much about fitness, because their participation in the race was already a win.
“B2B RUN is a race in which world champions can compete side by side with absolute beginners. The most important thing is to have a good time, meet people from completely different working environments, feel how you can enhance your own capabilities and enjoy every step in a natural environment,” said Mušćet.
B2B RUN gathers teams of runners from different companies, which are divided into three categories: small, medium and large. In addition to individual awards, team awards can also be won. Last year these went to the Atlantic Group, Končar Electrical Engineering Institute and Raptor for winning the first place in their respective categories. Croatian Telecom won the Most Fit Company award. As of this year, prizes will also be awarded to teams that contributed the most to the atmosphere of the race.
Registration for the race is underway through the website www.b2brun.hr and the early bird registration fee of HRK 100 + VAT can be paid by 19 February 2016.