Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Source: TheDrum
In the new ad from the San Francisco agency Venables Bell & Partners, carmaker Audi tells the story of an adventurer letting his life flash before him on his deathbed, and just as he prepares to take his final breath, something unexpected makes the heart start pumping again.
“I spent my life in motion, relentlessly pushing forward,” the monologue begins, and in a blink we find him dancing with a love in fields of golden grass, helping tear down the Berlin Wall, and generally living the life to the fullest. As his heartmonitor goes flat, new Audi RS 5 Coupe roars in front of the house, bringing him back to life, and giving him a new challenge to accomplish.
Aisha Hakim, art director at VB&P knew that documenting the life of a legendary man would remind viewers of another very interesting man.
“They have cornered the market of any man who’s considered interesting,” Hakim laughed, “but what sets our hero apart is that even with the large life he lived, it showed himself as an intellectual, someone who’s had his highs and lows.” The clip of him at the Berlin Wall, she feels, is a key part to the hero’s character. “That scene sums up his fearlessness in the face of change, his rebellious heart, but also grounded him in our world. We wanted people to be able to think of him as someone existing in the same world as them, and not as a mythical character.”