Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Source: Adweek
Texting and driving is a serious problem, and no one will say otherwise. But what about surfing while driving? Since four out of five drivers admit to surfing while driving, Audi recognised this as a big problem, so they and their agency Åkestam Holst created a safety campaign with a unique approach to this issue.
Instead of making an easily ignored ad, they developed a free line of code that can be embedded into website scripts, which they dubbed Audi Safety Code. What the code does when it is inserted into the website by its publisher is analyze GPS data to determine if visitors are in vehicles traveling over 20 kilometers an hour (about 12.4 miles an hour), and if so it blocks the site access until user confirms they are a passenger and not a driver.
“The idea of having an app that blocks the phone when you’re driving is nothing new per se,” says Rickard Beskow, a copywriter at Åkestam Holst, „the problem is that few drivers activate or even download that kind of app. This initiative gives developers and website hosts the possibility to make a difference instead.”
It is obviously simple for the driver to lie to the website and say they are not driving, but the message is still conveyed in a memorable fashion, making it a noteworthy effort.