Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Source: Adweek
Cannes Lions’ revenue has declined by 8% last year, after the Publicis Groupe’s hiatus from the awards that prompted parent company Ascential to rethink the world’s biggest festival of creativity.
Ascential namely reported that the volume of Cannes awards entries declined by 21% after the Publicis withdrawal, as well as the closure of certain categories. They also added that the new Lions categories, such as Social & Influencer and Brand Experience & Activation, offset the constant declines in Print and Outdoor.
But Publicis’ absence from the festival didn’t just affect revenue from entries, but from delegate revenue as well, where it should be pointed out that Publicis was not the only holding group to boycott the festival, as many other agency networks sent less representatives in 2018.
On the other hand, partnerships and digital revenue at Cannes Lions performed strongly by growing 27% year on year, driven by new digital passes and consultancy services, such as the Creative Leadership programme for brands.
Revenue at Ascential’s MediaLink marketing consultancy also suffered a decline of 7% year on year, which the company attributed to some ongoing strategic changes.
Ascential’s revenue from continuing operations however was £348.5m, up 6.3% on an organic basis.