Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Source: TheDrum
Apple has extended its dominance of Forbes annual list of the world’s most valuable brands after appearing at the top of the tree for the seventh year on the trot with a value of $170bn, a 10% increase on its total for 2016.
Firmly ensconced at the top spot Apple easily saw off its nearest challengers in the form of Google which ranked a distant second at $101.8bn, although the gap is closing somewhat with Google improving its position by 23% since the year prior.
Familiar faces Microsoft ($87bn); Facebook ($73.5bn) and Coca-Cola ($56.4bn), rounded out the top five.
This year’s list closed in on the $2tn mark with a cumulative value of $1.95tn with the biggest rising stars all benefiting from double digit year-on-year growth; namely Amazon (54%), Facebook (40%), Starbucks (24%), Google (23%) and Adobe (18%).
It wasn’t good news across the board however as some big players, such as Volkswagen, Thomson Reuters and Canon, dropped out of the list completely.