Apple Music has unveiled the official trailer for the Puerto Rican superstar’s upcoming Big Game performance. Shot entirely in Puerto Rico, the film centres on Bad Bunny dancing beneath a flamboyant tree, a vivid symbol of the island, set to his 2025 track “Baile Inolvidable.”
Apple Music has served as the official sponsor of the Super Bowl Halftime Show since 2023, taking over the role from longtime partner Pepsi. The streaming platform confirmed Bad Bunny as the headliner for the 2026 show in September, with the Super Bowl set to take place on February 8 at Levi’s Stadium in Santa Clara, California.
Throughout the film, Bad Bunny is joined by a rotating cast of dance partners spanning different ages and backgrounds. According to Apple Music, the spot is designed as an open invitation – welcoming audiences from around the world, regardless of who they are or where they come from, to join the artist in his upcoming performance.
Alongside the trailer, Apple Music is building momentum for the performance with a slate of new content, including curated playlists highlighting Bad Bunny’s biggest tracks as well as other Puerto Rican artists. The platform is also promoting Apple Music Sing, its karaoke-style feature that allows fans to sing along to Bad Bunny songs using adjustable vocal levels, synced lyrics, and line-by-line translations and pronunciation guides.
