The Effie Awards Croatia competition once again focuses on projects that demonstrate real marketing effectiveness, meaning campaigns and advertisers that successfully connect strategic thinking, creative solutions and measurable business results. The organisers again emphasise the goal of recognising the highest quality projects realised on the Croatian market.
The new edition also brings certain changes in the categories, enabling more precise evaluation of projects across different industries and communication contexts. The creative video summary of submitted works has also been further improved and can now, alongside the campaign idea and execution, include achieved results, highlighting the direct connection between creativity and market effectiveness.
After the current late entry deadline for submissions, open until 20 February 2026, participants will also have an additional, fourth deadline for project submission, until 2 March 2026 by the end of the day. In line with the rules of the global Effie Worldwide network, entries submitted in this period include an additional administrative fee of 75 euros + VAT on top of the standard entry fee.
This year’s qualification period covers projects realised between 20 August 2024 and 20 February 2026, while the Sustained Effectiveness category includes campaigns continuously implemented in Croatia from 20 February 2023 to 20 February 2026.
A special benefit has also been introduced for new entrants and those who have not participated in the competition in the past three years. They receive a 30% discount on their first entry this season, through which organisers aim to further encourage the inclusion of new professionals and projects focused on demonstrable marketing effectiveness.
Alongside the new categories, applicants are also provided with the Entry Kit as a comprehensive guide that has replaced the previous rulebook and standardised the submission process.
This year a seminar titled “How to master marketing effectiveness and write a quality Effie entry” was also held for applicants, whose recordings you can watch via the link. As additional inspiration, examples of last year’s winning works are also available, which you can view here.
Applications are open, and all additional information about categories, deadlines and submissions is available on the official competition website www.effie.hr
