Preparing an Effie entry requires a lot of data, knowledge, time, patience, storytelling, calculations, writing… In short, entire teams are involved in preparing and writing – agencies and clients join forces, with researchers and analysts also contributing.
For beginners in particular, the application process can be quite demanding. That is why the organizers of Effie Slovenia, on the initiative of their partner Petrol, have decided this year to reward the very first steps as well.
We present the Petrol Award for Unstoppable Effie Beginners.
It is intended for everyone who will be entering the world of Effie Awards for the first time this year, or for those returning after a longer break.
With this award, Petrol – a long-standing supporter of innovation and fresh energy in the Slovenian economy – encourages new ideas and opens doors to companies, agencies, and individuals who are just beginning their Effie journey or reviving it after several years.
Eligible for the award are:
- all new entrants applying to Effie Slovenia for the first time,
- returnees who have not participated in the last two consecutive Effie competitions.
The winner of the Petrol Award for an Unstoppable Effie Beginning will receive one free entry for the Effie Slovenia 2027 competition. The cost of the first entry in the next edition will be covered by Petrol, thus making it easier for new creators to take part in the competition of effectiveness. The winner will be selected by the Effie Jury from among all new and returning entrants.
Entries are open until this Friday.

