Under the title “The Key to Success: The Art of Adaptation,” the event brought together representatives from HR and marketing departments of major companies, where adaptability and flexibility are crucial tools for attracting and retaining talent.
Skill Box is an innovative regional platform recognized both in the region and beyond, providing expert education and developing employees’ skills through lectures by leading professionals.
Enstring agency, as a specialist in employer branding, helps companies build strong employer brands, attract talent, and develop a positive organizational culture.
Their collaboration delivers concrete value – through education, mentorship, and employer branding, they enable companies to identify and develop people who can quickly adapt to changes, ensuring long-term success.
The panel featured Goran Šprem – a former professional handball player and successful businessman, and Iva Majstorović – CEO of Enstring, while the panel was moderated by Lida Hamar Paladin, organizer of Skill Box and director of Hamar Media agency.

Iva Majstorović, Goran Šprem and Lida Hamar Paladin
On the topic “The Key to Success – The Art of Adaptation!”, the discussion explored what life looks like for a professional athlete and what comes after a sports career. The panelists shared insights on which lessons from sports are applicable in the business world, the importance of resourcefulness, broad knowledge, and adaptability, as well as how to navigate major professional and life changes and handle the challenges that come with them.
Goran Šprem: “In sports, you learn that nothing happens by accident – adaptation, strategy, and mental strength are key both on the field and in the business world. This skill helped me successfully transition into a new professional environment after my sports career.”
Iva Majstorović: “Employer branding is not just about attracting talent – it’s about continuous investment in people, their development, and adaptation to modern business. Through our collaboration with Skill Box, we help companies turn their employees into agile, innovative, and motivated professionals.”
Lida Hamar Paladin: “Change is the only constant – whether in careers, business, or market trends. That’s why adaptability is a skill we must build and invest in through education, mentorship, and experience.”
This first-ever Meetup of its kind was highly successful and well-attended, with participants having the opportunity to ask questions and network with the panelists.
