The creative stage awaits you in the new competitive season: applications for BalCannes – the major competition and platform for showcasing regional creative potential – are officially open. BalCannes continues its development by highlighting creative talents, encouraging creatives from Bosnia and Herzegovina, Croatia, North Macedonia, Slovenia, and Serbia to showcase their projects in the spotlight of the esteemed communication industry audience to celebrate the highest quality together.
NEW COMPETITIVE GROUP: DESIGN MOSAIC
Starting this year, creatives can win awards in BalCannes with the existing two competitive groups, Market Mosaic (categories in which projects typically compete in the market) and Positive Change Mosaic (categories celebrating social actions and the power of creativity that fosters positive change), as well as the new Design Mosaic group, dedicated to showcasing the best and most innovative design solutions in advertising. Within the Design Mosaic group, projects can be submitted in five categories: Branding, Rebranding, Advertising Design, High-Volume Packaging Design (≥ 10,000 units), and Low-Volume Packaging Design (< 10,000 units).
ENTERTAINMENT IS A NEW MARKET CATEGORY
Competitive Group I, Market Mosaic, which values and rewards projects according to the business categories in which they compete in the market, from Food, Alcoholic and Non-Alcoholic Beverages, Telecommunications, Health and Pharmaceuticals to categories like Corporate Communications, introduces a new category. Entertainment will reward projects related to sports, gaming, film, music, and other aspects of popular culture.
NEW BENEFIT FOR APPLICANTS: 3 + 1, 6 + 2, 9 + 3…
A new benefit has been introduced for agencies in this year’s creativity competition, emphasizing continuous participation and encouraging new entries. Agencies that have regularly submitted entries in the past two years can now take advantage of the 3 + 1 free promotion, meaning for every three submitted works, they can submit one additional entry for free. On the other hand, agencies that have not submitted work in the past two years are entitled to a free first entry. This initiative opens the competition doors for new and existing agencies, motivating them to showcase their projects and compete for prestigious awards.
It is possible to submit comprehensive, integrated campaigns as well as individual, unique parts within a campaign representing a single idea executed during the two-year qualification period from January 20, 2023, to January 20, 2025. The regular application deadline is December 20, 2024, while the late application deadline is January 20, 2025.
CREATIVITY MOSAIC: THE MAJOR REGIONAL REPORT
As a reminder, this well-known creativity competition was held at the Days of Communication this year, and following the announcement of the winners on the festive stage in Rovinj, hosted by Galeb Nikačević Hasci-Jare and Mirela Lela Laković, the BalCannes Report was published. The report titled BALCANNES CREATIVITY MOSAIC included a series of rankings with data on the best projects, advertisers, and agencies in the region and within the competing countries, and the new competition season will gather insights of great importance for agencies, advertisers, and the five competing markets.
Applying for BalCannes is extremely simple – just fill out the application form and attach a short video summary or PDF document. All application details are available in the rulebook and on the official competition website.
