When technology, consumer behavior, and innovation come together in the brilliant mind of Alex Turtschan, we get a strategic architect of digital transformation. As the Director of Innovation at the German giant Mediaplus Group, he continuously explores how emerging trends shape the future of advertising and media.
Alex Turtschan is not just a theorist but also an innovator who has been actively shaping the future of the digital ecosystem for over two decades. His career is built on a deep understanding of digital trends, technology, and consumer behavior. At SOF, he will present key trends in technology, consumer behavior, and culture that will shape our industry in the coming years.
Alex is an expert on Generation Z, the first generation to grow up in a world of complete digital connectivity and one that has a significant impact on the consumer landscape. He believes that in this new reality, the strongest brands will be those that truly understand Generation Z and its way of acting and communicating:
“We are witnessing a new reality where Generation Z is not just following technological changes but is actively participating in transforming social systems through thoughtful actions.”
