The Croatian Association of Market Communications (HURA) has participated in the annual summit of trade associations from Europe which gather n their membership more than 2,500 agencies from 30 European countries, employing more than 125,000 people.
The meeting attended by HURA’s CEO Dunja Ivana Ballon, along with Project Coordinator Maja Baumschabel, was held in Istanbul on May 20 and 21, organized by the European Association of Communications Agencies (EACA).
Among the participants at the annual summit were the leaders of trade associations from across Europe (in title image from left to right): Linda Nilsson (Sweden), Stefano Del Frate (Italy), Maja Baumschabel (HURA, Croatia), Cicek Kayoglu (Turkey), Dunja Ivana Ballon (HURA, Croatia), Aisling Conlon (United Kingdom), Paweł Tyszkiewicz (Poland), Sofia Barros (Portugal), Marie-Pierre Bordet (France), Tamara Daltroff (EACA), Marek Hlavica (Czech Republic), Maria Kantza (Greece), Nina Elzer (EACA) and Johan Vandepoel (Belgium).
The meeting focused on current topics and problems in the communications industry, agency fees, integrative approach to advertising, digital taxation, ePrivacy, and further steps were agreed for shaping the future of the industry. Representatives of national associations will jointly act towards the institutions of the European Union, to represent the interests of their members and strive for market progress and self-regulation. With this aim, working groups have been formed and concrete positions have been agreed to be advocated before the European Parliament and other relevant institutions in Brussels that bring policies that affect the future of all our markets.
