Drugi jezik na kojem je dostupan ovaj članak: Bosnian
As many as 62 percent of Croatian citizens watch TV and video content via computers, laptops, tablets or smartphones, and almost a third watch television or video content several times a week on their smartphones. Technology and development of new platforms for watching TV and video content are significantly changing our habits, according to a survey conducted by agency Hendal through online interviews with a representative sample of 1,000 Croatian citizens aged 15-65.
This trend is especially present in the younger population, between 15 and 29 years of age, where 70 percent of them watch TV and video content via alternative devices.
TV and video content on every step
More than a third of respondents watch TV content outside their homes, one fourth of them in restaurants, and one in five people follow it on the move. Namely, one third of the survey participants (31 percent), on average, at least twice a week watch video content on their smartphones. Almost half of the viewers, 43 percent, especially population under 49 years of age, watch recorded TV and video content, or content on demand, not caring for pre-announced TV programs.
We follow multiple contents simultaneously
As many as 59 percent of surveyed citizens in the past month simultaneously watched different content on two devices, which confirms that the habits are changing irrevocably. Almost 90 percent of viewers surf the internet while watching TV, of which 31 percent do so every time while watching TV. The second screen has become a rule for watching TV content, and it will be interesting to see how the content producers will adjust to that fact.
Obviously, the time when wars were fought over the remote control is behind us. Television is no longer the only and the most important screen in the home, and an accurately determined TV schedule does not determine what we’re going to watch, and how we are going to watch it. Technology is changing our habits and the way we consume content, so the research shows that you can simply watch a missed game, movie or a series later on, or even while walking.