ADFEST has announced the launch of the TMRRW Biz School, a creative business school for a new generation of marketing leaders, which runs from 20th to 23rd March during ADFEST 2019 in Pattaya, Thailand.
“I have always believed that good clients make great agencies. TMRRW Biz School fills a gap in the market for a creatively-led dedicated business school for the region’s CMOs and marketing leaders. Over four days during ADFEST 2019, they’ll learn practical creative skills and tactics they can apply to their own brands and organizations,” says Jimmy Lam, President of ADFEST.
According to a recent survey of 1,500 chief executives conducted by IBM’s Institute for Business Value, CEOs identify “creativity” as the most important leadership competency for the successful enterprise of the future. Many Fortune 500 companies place creativity as their number one priority, and are already using creativity as strategic leverage to form a competitive edge.
But according to Guan Hin Tay, Founder of TGH COLLECTIVE and a Creative Change Catalyst at APAC Global Advisory, most business schools fail to teach marketers how to apply the essential tools, techniques, and processes of innovation.
“Many education programs focus solely on digital technology using data. Other schools are better at teaching brand ideas or leadership skills. But no school combines them all,” says Tay, who is joining TMRRW Biz School as its inaugural Principal.
“I am certain marketers who enter this school will leave more inspired to make a massive difference to their brands by thinking strategically and tactically using creativity.”
Check out more about TMRRW Biz School in this brochure.
