ADC has launched the second episode of the six-part “The Cube” campaign designed by agency COLLINS to support the call for entries for the ADC 98th Annual Awards. COLLINS developed the campaign, placing the iconic ADC Cube on a journey from adversity to achievement. Through six animated acts, the Cube pushes through challenge after challenge as it seeks to define its place in the universe.
Each of the episodes will be animated by one of the six talented animation and illustration studios from around the world, and the second episode presented here, aptly named “The Cube: Part Two”, was created by UK-based animator and illustrator Laurie Rowan:
Speaking about the work, Rowan said: “I received a minimal briefing from COLLINS, was told it was open to interpretation and to bring my own sense of fun and style to the piece. I work mainly with characters and get a lot of fun out of crowd dynamics, so when they told me to make the iconic ADC Cube drop into a ball pit, it felt natural to me to turn them into variety of wonky creatures. The only limitation I set for myself was that the top of each character had to be the same in order to disguise them as balls upon scene entry. I had a lot of fun with this one.”
Check out “The Cube: Part One”, created by Golgotha, Paris, below:
A new episode will be released every few weeks through the end of the year.
Part of The One Club for Creativity, the ADC 98th Annual Awards celebrates global excellence in craft, design and innovation. Entries are accepted at http://www.adcawards.org, and the deadline is January 31, 2019.
