Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Source: TheDrum
Earlier this week Facebook declared war on ad blockers, prompting an angry response from one of the biggest ad blocking tools on the market, AdBlock Plus, which now claims it has a ‘workaround’. But Facebook has hit back, claiming the ‘workaround’ ‘punishes users’, as it blocks both user generated, and commercial content.
Commenting on Facebook’s decision to overpower ad blocking tools on the desktop version of its news feed for the first time, the ad blocking firm said the social network was “anti-user,” urging it to quit playing decade-old “cat-and-mouse games.”
Although just two days on, AdBlock Plus has boldly published a second blog on the matter, which offers up a workaround to Facebook’s anti-ad blocker technology.
“Two days ago we broke it to you that Facebook had taken ‘the dark path,’ and decided to start forcing ad-blocking users to see ads on its desktop site,” wrote Ben Williams, communications manager at the firm’s parent company Eyeo.
“We promised that the open source community would have a solution very soon, and, frankly, they’ve beaten even our own expectations,” he added.
The “solution” requires Facebook users who also have Adblock Plus to manually add a new ‘filter’ to EasyList, a popular Adblock Plus extension that is endorsed by the program.
This update will strip ads from Facebook for these users, with AdBlock Plus saying that it will be rolled out to all customers using the filter list in “a day or so.”
However, Facebook took the opportunity to take issue with AdBlock Plus’ recent update, issuing a statement in the aftermath of the development, claiming that it would address the issue.
It read: “We’re disappointed that ad blocking companies are punishing people on Facebook as these new attempts don’t just block ads but also posts from friends and Pages. This isn’t a good experience for people and we plan to address the issue. Ad blockers are a blunt instrument, which is why we’ve instead focused on building tools like Ad Preferences to put control in people’s hands.”
