Jon Forsyth, the former Adam&Eve/DDB founding partner, has returned to the London agency scene with Neverland, a new creative and brand strategy agency.
Forsyth, whose work includes developing the Harry Potter website “Pottermore” for J.K. Rowling, recently completed his earn-out period from Adam&Eve/DDB after its sale to Omnicom and merger with DDB London.
He is teaming up with Simon Massey, founder of brand strategy agency The Gild, as co-founder of the new shop, which will be positioned as a specialist in both brand strategy and creative communications.
The pair have already secured work from founding clients Campari Group and Jacobs Douwe Egberts on unspecified brands.
The Neverland name, according to Forsyth, was inspired by Peter Pan and his “world where you can do anything” — although he admits that the recent controversial Michael Jackson documentary, “Finding Neverland,” has been an issue.
