Adam Morgan is globally recognized as a pioneer in redefining how we think about brands and is the author of the bestselling book Eating the Big Fish, which popularized the concept of smaller brands as challengers in the advertising world.
His latest project, The Extraordinary Cost of Dull, is making waves worldwide and sparking a debate about “boring advertising.” Alongside marketing effectiveness experts such as Peter Field, Dr. Karen Nelson-Field, and Jon Evans, he is exploring solutions to break free from monotony in brand communication.
His consultancy firm, eatbigfish, has been challenging conventional thinking for years, helping clients overcome strategic obstacles by adopting the challenger mindset.
Adam Morgan is also the author of other bestsellers, including The Pirate Inside, A Beautiful Constraint, and Overthrow, which have provided marketing professionals with insights on achieving success through the challenger strategy.
On the SOF stage, Adam will reveal the true cost of dull advertising and the impact of monotonous, uninspiring content on brands and businesses. He will present strategic solutions to help you stand out and create content that captivates, inspires, and drives action.
