At SOF, taking place on May 15 and 16 in Portorož, Erik Herrström will take the stage. A Swede with Slovenian roots, Herrström has spent more than two decades shaping the visual identity of global sound giants. His creative signature can be seen in projects for Spotify, where he currently leads the global creative team, as well as for brands such as Beats by Dre, Red Bull Music, Discord, Sony Music, Nike, Sound.xyz, and even the New York Philharmonic.
His portfolio? Over 100 international awards – including gold medals from global festivals such as Cannes Lions, D&AD, One Show, and ADC. His ideas? So impactful that they’ve been featured in Billboard, Wired, Forbes, and Fast Company.
In his keynote talk, Erik Herrström will focus on how cultural insight and loyal communities can transform music brands into icons of contemporary culture. He’ll unveil the creative process behind Studio Herrström and share practical insights for anyone shaping the future of the music industry.
