Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Cash loans are one of the most popular banking products when it comes to meeting some urgent needs, but in times that call for quick decisions, you might not have time to consider the options of different banks.
This was the approach that McCann Belgrade took in their campaign for HALK Bank, which needed to be noticed in the “forest” of adverts for cash loans, and it decided to do so by being informative and fun.
Since HALK Bank offers fixed interest rate during the first two years of repayment, which brings financial stability and predictability, and thus peace of mind and a kind of wisdom, McCann Belgrade translated that into an ad in which the main protagonist – played by Miloš Samolov, who just took a cash loan at HALK Bank – answers every question with “HALK”. And it turns out to be the most accurate, the wisest, the most effective response to the dilemmas that his neighbors and fellow citizens have in relation to their finances, investments, and wishes in general.
CREDITS:
Client: HALK Bank
Agency: McCann Beograd
Creative Director: Jana Savić Rastovac
Creatives: Bojan Babić, Divna Peškir, Branko Andrejević
Account: Aleksadra Bradić, Jovana Stojanović
Strategic Planner: Aleksandar Milojević
Director: Danilo Bećković
Production house: Le Spot