Source: Adweek
A gruesome living (or rather, undead) billboard popped up in London, featuring zombies chowing on brains and entrails, and throwing the grody bits at passersby.
The stunt, by agency Taylor Herring, promoted the Thorpe Park Resort, which recently struck a deal with U.S. TV network AMC to launch two new live-action attractions based on zombie drama The Walking Dead.
The living billboard was created using “over 50 kilogrammes of offal and blood,” the agency happily crowed in the press release. The zombies also left the board at one point and started wandering around the nearby streets, promoting Thorpe Park’s new attractions.
Of course, it’s safe to assume that a lot of the action was staged, especially the throwing of gory items on passersby.
