Last week, the Bonjour x Via Media Gala Night took place – an evening dedicated to elegance, glamour, surprises, and the celebration of achievements.
Following last year’s silver award in the Event category at the No Limit Festival, we are proud to say that this event is setting new standards and becoming a tradition we look forward to each year.
“We’ve heard it countless times – Let’s think outside the box. This time, inspired by this very box-shaped space, we decided to ask the opposite – What’s inside the box?” revealed Ana Ćavar, founder and director of Bonjour.ba, in her speech.
In line with global trends, the Bonjour x Via Media Gala Night was designed as a fusion of top-tier gastronomy, a sophisticated concept, and luxury. In a breathtaking setting, 180 guests from the local lifestyle scene gathered for an unforgettable experience.
Vesna Beganović, Ana Ćavar, Amna Džambić Branković & Haris Mujanović
What’s Inside The Box?
This year’s concept was transformed into a premium box – a symbol of discovery, curiosity, and anticipation. Adorned with the recognizable Bonjour x Via Media bow, it became the central motif of the entire event. We wanted to recreate the feeling of unboxing – the moment of revealing, testing, exploring, and interacting.
In a perfectly timed rhythm, each guest was presented with seven identical, branded boxes, all opened simultaneously at the narrator’s cue. Each new box held a fresh surprise: from creatively plated dishes, through fragrant scents and innovative skincare, to carefully selected premium gifts. Curiosity grew with each course, and the sense of wonder never faded.
This approach enabled each brand partner to connect directly with guests through an authentic and immersive experience. What’s Inside The Box was more than just decoration – it was emotion, an anticipation built from the invitation to the last candle on the table.
The evening’s dynamic was enhanced by a carefully designed lighting choreography, flowing over long black tables adorned with tall candle holders, as the play of light reflected off a six-meter-long mirrored wall. A narrator’s voice accompanied the event, guiding the guests’ attention and introducing them to each new moment of the experience.
The musical backdrop was provided by a string quartet performing familiar melodies in a classical tone, perfectly rounding out the entire impression.
Take a peek behind the scenes of preparations for the Bonjour x Via Media Gala Night 2025.
This one-of-a-kind event was supported by partners including: Fashion&Friends, Kérastase, Lancôme, Zlatarna Celje, Podravka, ERONET, Carski Vinogradi Emporia, Pelinova Pelinkovac, Ledo, Grand Kafa, and IQOS. All recognized the value of exclusive engagement with key players in the Bosnian lifestyle scene and the power of experiences that linger in memory.
The Gala Night once again affirmed the importance of investing in creative solutions that transform how we experience the lifestyle scene in Bosnia and Herzegovina, with a clear mission: to inspire brands to believe in the power of authenticity, imagination, creativity, and collective creation.
