Drugi jezik na kojem je dostupan ovaj članak: Bosnian
The campaign aims to increase awareness of women about the importance of cervical cancer prevention. The agency’s task was to design a global campaign that will educate and encourage women to regular gynaecological examinations.
Since the campaign is global, the agency had been searching for a universal, accessible symbol or metaphor. That is how the Hello Curly was created – a cute cat that became the face and the symbol of the campaign.
In The Curly Song music video playful cat Curly and her friends play the trumpets and sing about the problem of cervical cancer, while educational videos inform women about all aspects and ways of prevention.
The first video (The Curly Song) was presented Wednesday, and the public can continue to follow the campaign with educational videos either via the website of the campaign www.hellocurly.org or campaign’s Facebook page www.facebook.com/hellocurly.
Action can be supported by clicking on the “support” button on the website or by sharing the videos via Facebook.
Client: Association SVE za NJU!
Agency: Bruketa&Žinić OM
Creative directors: Kitica Kekić, Nikola Žinić
Account director: Martina Ivkić
Copywriter: Vanja Činić
Art director: Dunja Delač
Design: Damir Mazinjanin
Account executive: Martina Brnić
Digital distributer: Marko Matejč
Art director: Martina Marinić
Video production: Brojka
Music: Dubravko Robić
Illustrator: Tena Letica
Web production: Toni Biočić