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Seven agencies walked away with Grand Clio awards Thursday night in New York at the third annual Clio Sports Awards honoring creative excellence in sports advertising and marketing.
The ceremony, which was hosted by NFL analyst and radio host Boomer Esiason, also featured a presentation of the Stuart Scott Lifetime Achievement Award to NBC Olympics CMO John Miller, who’s currently heading up Olympic marketing efforts for the Rio Games. At last year’s ceremony, ESPN’s Scott Van Pelt presented the first Lifetime Achievement Award in memory of Stuart Scott to Scott’s family.
This year’s lifetime achievement winner, Miller, noted that both the Grand Clio winners and Gold Clio winners “have achieved and been recognized for some level of greatness,” Miller said in his acceptance speech. “One does not win a lifetime achievement award alone,” he added.
Notable wins from the ceremony, which was held at Capitale in downtown Manhattan, included Publicis Italy’s clever “The Dilemma” stunt for Heineken in the partnerships, sponsorships and endorsements category, and the viral “More Than Mean” campaign by One Tree Forest Films for Just Not Sports in the social good category. #MoreThanMean featured a group of men reading hateful, sexist tweets to female sports writers.
Here’s the full list of Grand Clio winners:
“The Dilemma” by Publicis Italy for Heineken, won for partnerships, sponsorships and endorsements.
“Kyrie II Unexpected Moves” by R/GA for Nike, won for design.
Nissan’s “X-treme Golf Cup” by TBWA\Hakuhodo, won for direct.
“Invisible Players” by Africa out of São Paulo for ESPN, won for out of home.
“The Super Bowl Dunk” by VML for Gatorade, won for social media.
“#MoreThanMean” by One Tree Forest Films for Just Not Sports, won for social good.
“The Last Shot” by AKQA for Jordan Brand, won for events/experiential.
This year, the Clio Sports jury did not award the highest honor, a Grand Clio, in the film category. Instead, the jury awarded a gold Clio, its next highest honor, to Grey New York for the NFL’s “Super Bowl Babies” spot and to BBDO New York for its work on PepsiCo’s “Marshawn” spot.
The full list of gold, silver and bronze winners was released in late June, with awards across 25 mediums from digital/mobile to film and design. Other notable gold wins included FCB Toronto’s oversized ATM for Bank of Montreal in the design category, TBWA\Chiat\Day’s “Forget Me” campaign for Gatorade saluting soccer player Abby Wambach in the integrated campaign category and SapientNitro’s “Summer Chill” integrated campaign for Dunkin’ Donuts.