This will be a truly unique conversation, exploring how failures are not just obstacles but genuine opportunities for growth. It will highlight how every failure, no matter how painful or challenging, can give birth to new inspiration.
At the lecture titled “My Most Successful Failure”, featuring Luka Bajs, Executive Creative Director at SHIFT, Robert Bohinec, Creative Director at AV Studio, and Jure Korenč, Creative Director and Business Development Advisor at Wibe Solution, old wounds will be revisited—wounds that have shaped them into leading creative directors in the Slovenian advertising scene. Each experience has led to something even greater—better creativity, stronger perseverance, and a deeper passion for their work.
Get ready on May 15, 2025, at 16:00 for a conversation that will encourage you to find new beginnings even in difficult moments. Failure is not the end of the road but just another step toward the next great success.
SOF 2025 Competition Academy
This year’s Competition Academy of the Slovenian Advertising Festival will feature 54 representatives from the Slovenian Advertising Chamber, including:
- 27 representatives from the Slovenian Association of Advertising Agencies (SZOA)
- 15 representatives from the Slovenian Advertisers’ Association (SZO)
- 6 representatives from the Slovenian Media Association (SZM)
- 4 representatives from individual members
- **2 additional primary jury members
They will evaluate the works submitted to the festival and, following the model of the film academy, enable greater influence and stronger connections within the entire advertising industry!
