Drugi jezik na kojem je dostupan ovaj članak: Bosnian
On April 12th and 13th this year, the Slovenian Advertising Chamber is organizing the 27th Slovenian Advertising Festival – SOF in Portorož (Slovenia), and the organizers have started announcing new speakers. So far they have announced that the festival will present the accomplishments of the Slovenian advertising industry in 2017, and the B-Report by the Marketing Magazine which brings the ranking of the most successful campaigns, agencies and advertisers last year. Today SOZ announces three new speakers.
Transformative power of supercreativity
In a world where the profitability of engagement is becoming more and more relevant, traditional ROI has died. The need to generate consumer interest in brands is growing, and Jason Romeyko, global executive creative director in the Serviceplan group (Austria), will talk about how to use the right creative and multiplatform approach to storytelling to redefine the reputation of the brands and to provide them soul in the screen era.
Jason is the winner of many awards; for Vangardist Magazine and The HIV+ Issue he has won incredible nine Cannes Lions, and a year later ten more lions, mostly for the Sea Hero Quest app. Among his most favorite works is the internet hit Angry Birds Live and campaign, and Katy Parry’s Firework music video, which received the MTV Music Award for music video of the year.
Roman Berčon and Cene Grčar, SOZ’s advertising court
Participants of the SOF will once again have the opportunity to listen to the current members of the Advertising Court of the Slovenian Advertising Chamber, Romano Berčon, philosopher and director of the advertising agency Votan Communications, and the attorney Cene Grčar.
Roman Berčon began his successful career in advertising in 1984 as a host and copywriter at Radio Student. He worked in the agency Virgo, later became a partner and creative director of the agency Votan, later Votan Leo Burnett, known today as Votan Communications, and in 2001 became its director. For many years he has been very active in the work of the Slovenian Advertising Chamber.
Cene Grečar is well acquainted with the media space and a legal framework that determines the activity of media publishing and market communication at the European and national level. He is the author of numerous articles in Slovenian and foreign magazines and co-author of the book on media law, Medijsko pravo.