Drugi jezik na kojem je dostupan ovaj članak: Bosnian
THE MOST CREATIVE ACHIEVEMENTS IN OUTDOOR ADVERTISING IN SLOVENIA TO BE AWARDED TOMORROW
Tomorrow night Ljubljana’s Opera will host for the fifth time the Outstanding Awards ceremony, which celebrates the most creative achievements in outdoor advertising.
The decision on the best works will be made by the jury: Mitja Tuškej, partner and marketing strategist, Formitas, president of the jury; David Kušanić, head of marketing communications for the Adriatic region, Renault Nissan Slovenia; Tamara Glavina Knafelc, director of strategic marketing, Adriatic Slovenica; Zoran Bedrač, head of advertising, Lidl Slovenia; Gregor Žakelj, founder and art director, VBG design studio; Petya Montanez, art director, Publicis; Robert Križmančič, art director, Futura DDB.
Here you can see three works that have qualified for the finals in the category Outstanding Innovate:
CROATIAN DAYS OF COMMUNICATION
You spend your entire year in meetings, brainstorming, cursing corporate guidelines and wholeheartedly refusing to read the newsletters? Great! Then the following news is as if made for you!
We are proud to present the fourth, jubilee edition of the Days of Communications, the Croatian national advertising festival. This year’s festival will be held 14 to 17 of April in the well-known hotel Lone, in the beautiful and often sunny Rovinj.
Along with the local crème de la crème of advertising, this year we will be treated with a whole line of top speakers: Yousef Tuqan Tuqan, one of the most respected digital marketing professionals of MENA region, Tom Theys, vice president of FCB, one of the world’s largest advertising agencies and Dušan Drakalski, a superb creative from this area, who has won two Cannes Lions.
Applications for the Festival registration fee and competitions IdeaX and Mixx are open as of today. Don’t forget about the special fee packages and accommodation for only HRK2,311.
If these few sentences tickled your fancy, scoot on www.danikomunikacija.com and sign up as soon as possible! If not, scoot there anyway – maybe will succeed in converting you over there.
SME-S – REGIONAL NETWORKING AND IMPROVEMENT OF BUSINESS
On 19 February Belgrade’s Aeroklub, at Uzun Mirkova 4/2, will host the conference on networking of small and medium enterprises.
This conference aims to highlight the importance of this sector and the need to accelerate the development of small and medium enterprises in the region through the exchange of knowledge and best practices, increased networking and dialogue with government officials in order to create a more favourable business environment.
The conference will bring together SMEs, their associations and experts, representatives of state institutions, associations and organizations of SMEs, and the media from Serbia, Croatia, Montenegro, Bosnia and Herzegovina, Macedonia, Slovenia, Austria, Italy.
AMAZON’S JEFF BEZOS OVERTAKES ZUCKERBERG AS NEW RICHEST CEO IN THE WORLD
Amazon CEO Jeff Bezos ranked fourth on the list of top 50 richest people in the world. Having started a book selling business in his garage in Seattle, Bezos, now 52, thanks to his success with the Amazon raked in a fortune of $56.6 billion, making him the richest CEO of a tech company in the world. The list was done by Business Insider, in cooperation with the Wealth-X, and Bezos found himself on the list ahead of Oracle’s Larry Ellison ($45.3 billion), Facebook’s Mark Zuckerberg ($42.8 billion) and Google’s duo Larry Page ($38.5 billion) and Sergey Brin ($37 billion). In addition to owning 18% of the Amazon stock, worth nearly $50 billion, Bezos is also the owner of the private space company Blue Origin, which in 2015 successfully launched its first spacecraft, in 2013 he bought The Washington Post, and has recently invested millions in a company that is working on a blood test that should reveal any type of cancer.
YAHOO TO FOCUS ON FEWER AD PRODUCTS IN AN EFFORT TO SAVE BUSINESS
Yahoo will streamline its advertising offer in order to focus on a fewer number of the most popular advertising products, in perhaps the last attempt to catch up with Google and Facebook. Struggling media giant on Tuesday announced a full range of strategic changes in an effort to reduce the worries of investors after the disclosure of $4.4 billion loss in 2015. Advertising on Yahoo will thus focus on the biggest trends currently – mobile, video, native and social. Also, local products will no longer be offered in most of Europe and South America, as the focus will shift to the US, Canada, UK, Germany, Hong Kong and Taiwan.
NEWS FROM THE SUPER BOWL
As the Super Bowl nears brands continue to unveil their ads for the Big Game. Audi jumped in Wednesday with presentation of their ad that will certainly be one of the widely commented when it comes to the soundtrack. The spot runs with David Bowie’s “Starman” in the background, which infuses great energy into the story about a retired astronaut who rediscovers a passion for life while driving his son’s Audi R8 V10 Plus. The video was done by agency Venables Bell & Partners.
Snickers recently released a teaser of their Super Bowl ad from “You’re Not You When You’re Hungry” campaign, which features Marilyn Monroe with a bit rougher voice. Now we found out whose voice it is. Snickers has unveiled its 30-second video, in which Willem Dafoe appears in the role of Monroe. “I have to admit,” said Defoe. “Playing a Hollywood bombshell is a new challenge for me. But as a huge fan of Marilyn Monroe I just couldn’t resist the opportunity to take a walk in her shoes and famous white dress.” The ad was done by BBDO New York.
Another star to appear in a Super Bowl ad this year is Christopher Walken. In the Walken Closet spot for Kia, done by agency David&Goliath, Walken will promote the new Kia Optima. In the ad, Walken sits in a walk-in closet and welcomes the main character who just wants to put on his beige socks with his beige suit. With his unique narration, Walken persuades the main protagonist to break away from the mold and to opt for something exciting, comparing the new Optima with “the most exciting pair of socks in the world”. Watch the ad, you’ll love it.