Drugi jezik na kojem je dostupan ovaj članak: Bosnian
By: Adnan Arnautlija
PRESENTATION OF THE BOOK ‘MANAGING INTELLECTUAL PROPERTY IN ADVERTISING’ TODAY IN ZAGREB
The book entitled Managing Intellectual Property in Advertising will be presented to journalists at Zagreb’s Velvet Café Bar (Dežmanova 9) today, at 17.00 hours.
According to the guidelines of the World Intellectual Property Organization (WIPO), the publication was adapted by Kamilo Antolović, the first permanent expert court witness for advertising and the initiator of the HURA’s project, Mario Fraculj, a member of the HURA Board and chairman of the HURA Committee for Self-Regulation and Regulation, in partnership with the Croatian Intellectual Property Office. The book, published by HURA and the State Intellectual Property Office, was conceived as a practical guide to addressing daily business challenges and maximizing benefits from the Intellectual Property System, but also as another step in promoting the profession and improving market conditions and developing the highest standards of professional practice, which is one of the main tasks of HURA.
PR DAYS MOSTARIENSIS
The Public Relations Course at the Faculty of Philosophy, University of Mostar, is organizing the 2nd International Scientific and Professional Conference in the field of Public Relations, Integrated Communications and Media, PR Days Mostariensis, which will be held on 23rd and 24th November 2017 in Mostar.
The theme of this year’s conference is “PR 3.0” which suggests that it should deal with PR profession in the context of new media. In terms of program, the conference was designed to deal with four thematic units: Political – Institutional PR 3.0, Corporate PR 3.0, Media 3.0, and Practice 3.0.
PRESTIGIOUS AWARD FOR HUAWEI AT EACA EURO EFFIE AWARDS 2017
Huawei Consumer Business Group participated in the 21st edition of the EACA (European Association of Communications Agencies) awards, where it won the EACA Euro Effie Silver Award in the IT category for the #BePresent Marketing Campaign.
The EACA Euro Effie Awards are among the most coveted and most prestigious European awards and represent the “gold standard” of marketing communication. At this year’s Euro Effie Awards, Huawei was recognized for its ability to build strong links between the brand and consumers and for an excellent understanding of the regional market and the needs of local users.
Huawei’s 2016 Christmas campaign for the Central and Eastern European market has prompted people to leave their smartphones aside during the holidays, emphasizing how important it is to be present and spend time with your loved ones during this special time of the year. The campaign consisted of a television commercial and a series of occasional activations that promoted the Huawei P9 smartphone with a dual camera created in partnership with Leica.
BBC USING AI TO IMPROVE ITS PROGRAMME
BBC has released details of a new project that aims to improve its television program. The accent will be placed on artificial intelligence that should help answer the questions of how to improve the current television program.
The BBC’s research and development sector has partnered with experts from eight UK universities as part of an initiative called Data Science Research Partnership.
Their ultimate goal will not only be to improve the BBC program, but also the introduction of machine learning in the TV industry, as well as cooperation with other TV companies in Europe on the implementation and improvement of this technology.
Information on the habits of viewers will be collected by the BBC completely anonymously and, through advanced algorithms and analysis, focus on issues such as the program content that is most interesting for the audience, the success of BBC’s content, the creation of a more personalized program and new successful content (based on an analysis of the current and forecasting future audience preferences).
FACEBOOK ACQUIRES TBH AND STARTS THE HUNT ON THE YOUNGEST USERS
Facebook has opted to acquire the TBH app (To Best Honest), intended for children and teens. TBH allows sending anonymous and pre-checked compliments and positive messages. Facebook has allocated $100 million for this acquisition.
The app, which has been available in 37 US states as of this spring, was downloaded more than five million times in a very short amount of time. Apps such as Secret, YikYak and Sarahah tried to achieve this, but they were not able to avoid the negativity and fear that were successfully overcome by the TBH app. Thus, only positive questions appear on the wall of the user, such as, for example, “who is best at making you laugh”, or “who is closest to you”. Along with the question, a choice of four friends can be offered as a response. The selected friend then receives an anonymous compliment. Since the app has been running, more than a billion messages have been sent.