Drugi jezik na kojem je dostupan ovaj članak: Bosnian
By: Adnan Arnautlija
TED ROYER, CHIEF CREATIVE OFFICER OF DROGA5 NEW YORK JOINS ADFEST 2017 AS GRAND JURY PRESIDENT
Ted Royer, Chief Creative Officer at Droga5, New York, will join ADFEST’s 20th Anniversary celebrations next year as Grand Jury President.
Ranked by Business Insider as #1 of 30 of the most creative people in advertising in 2016, Royer has won more than 100 major awards in a career spanning 20-years. He joined Droga5 in its early days, but has worked all over the globe from Singapore to Argentina, Australia and New York.
Says Royer: “I’m sincerely excited to be joining ADFEST in its 20th year. It is a festival that celebrates local cultures, yet demands global standards – I think this will make it a uniquely rewarding show to judge. I’m looking forward to seeing the ideas that are shaping the region’s future, and meeting some of the creators behind them.”
ADFEST 2017 celebrates ‘20 Years of Diversity’ from Wednesday 22nd to Saturday 25th March at the Royal Cliff Hotels Group in Pattaya, Thailand.
IPG CONFIRMS IT IS PART OF US JUSTICE DEPARTMENT’S BID RIGGING INVESTIGATION
New York-based Interpublic Group (IPG), a holding company whose agencies include Deutsch, MullenLowe and R/GA, has confirmed in a statement that one of its “standalone domestic agencies” has been contacted by the Department of Justice’s Antitrust Division regarding faulty video production practices.
The statement comes just days after the Wall Street Journal reported that the US Justice Department is currently investigating whether advertising agencies are rigging the bidding process for production contracts in order to direct business in-house as opposed to independent studios.
So far, IPG is the only major holding company to acknowledge involvement in the investigation. WPP, Omnicom and Publicis have yet to comment. (Read the full article here)
FACEBOOK BELIEVED TO BE TESTING USER SURVEY TOOL TO FIGHT FAKE NEWS
Over the past month Facebook has found itself the subject of widespread criticism over its failure to tackle fake news being spread within its walls.
Now, according to a number of select users the platform is testing a new tool in a bid to help identify and hide bogus stories by asking readers to rank on a scale of one to five what extent they think a link’s headline “uses misleading language.”
The latest tool was first reported by the Guardian, it’s not yet clear how Facebook will use the data gathered in these tests as the company haven’t commented on the trial. (Read the full article here)
KEVIN ROBERTS DEFENDS HIMSELF, ADMITS TO ‘APPALLING JUDGEMENT’ IN FIRST POST-SCANDAL INTERVIEW
Kevin Roberts regrets his words, but he’s not quite “sorry” because they were taken out of context after a long flight.
On Sunday, the former Saatchi & Saatchi executive chairman and Publicis Groupe head coach gave his first interview since resigning from his position at the beginning of September (ahead of his planned retirement on May 1, 2017) in the wake of backlash surrounding a Business Insider interview in which he told Lara O’Reilly that “The fucking debate is all over” in regards to gender diversity.
Speaking “candidly” with reporter Janet McIntyre of New Zealand broadcaster TVNZ, Roberts addressed the specifics of the interview and the “tsunami-like” backlash, admitting that he showed “appalling judgement” but claiming his comments were “taken out of context” and that he was “fatigued” in the middle of his fourth consecutive interview following an overnight flight.
“It was not my finest three minutes,” Roberts told McIntyre.
He also explained that he left his position in an attempt to “protect” Saatchi & Saatchi and his family, even though the decision was a painful one. While he maintains that his words, specifically the line that “The fucking debate is all over” were “taken out of context,” he did accept the blame for his comments. “I miscommunicated, misspoke…whose fault is all that? Mine,” he said.
See the interview below: