Drugi jezik na kojem je dostupan ovaj članak: Bosnian
By: Adnan Arnautlija
RICH PROGRAM OF 26TH SLOVENIAN ADVERTISING FESTIVAL
26th Slovenian Advertising Festival (SOF), the most important annual event of the marketing-communications profession in Slovenia, will be held on 6 and 7 April at the Hotel Kempinski Palace in Portorož. It will be marked by a varied and quality program. More than 40 Slovenian and international experts will present a reflection of the current state of the profession.
On 6th April, the first to come out on stage will be creative director of Grey Ljubljana Luka Bajs and copywriter from Pristop Peter Zabret. They have prepared an overview of the advertising harvest in which they will present the best ads of last year. The leader of analytics and planning of shopping experiences at the agency Futura DDB, Maša Crnkovič, will explain how to use the method of planning customer journey to systematically and measurably develop the brand, and take our customer on a continuous journey. Jonas Žnidaršič will talk about originality, about why some ideas are more successful, and what role ethics plays in this.
On Friday, the 7th of April, Maruša Hrovat, strategist at Luna\TBWA, and Günther Van Lany, Strategic Director of TBWA \ Belgium, will speak about the different stereotypes about strategists. Strategic Director of McCann Worldgroup Europe from Great Britain, Harjot Singh, in his lecture will connect the creativity and technology
Preliminary program of the 26th SOF is available on the official website of the festival.
FIRST BUSINESS CAFÉ IN BANJA LUKA
The first Business Café in Banja Luka, on the topic Entrepreneurs – Heroes of Today, organized by the Golden Office, will be held on 30 March at Hotel Jelena, beginning at 19:00h.
Rich content, pleasant atmosphere and great entrepreneurial stories are what awaits all visitors. All interested entrepreneurs, and those who want to become ones, can contact the organizers and book their place at firstname.lastname@example.org mail or by phone 051-219-322, 066-003-632.
ROB FITZPATRICK, AUTHOR OF “THE MOM TEST”, IS THE LATEST CONFIRMED SPEAKER OF THE SPARK.ME 2017
Rob Fitzpatrick, an entrepreneur and author of the internationally acclaimed book for entrepreneurs The Mom Test, will speak at the marketing conference Spark.me, which is set to take place on 29 and 30 May in Budva (Montenegro). The Mom Test is often cited as a book that every entrepreneur should read. It represents a practical guide for people who want to test their business idea before they move to its implementation, in ways that will identify what it is that the market really wants and what they need to do to offer that something to the market.
Book The Mom Test is part of the curriculum of some of the highest ranking world universities (Oxford, Harvard, the London Royal College and University College London) and is the obligatory reference literature in many accelerator programs for startups across Europe.
More information on www.spark.me
The European Interactive Advertising Bureau (IAB Europe) will organize the leading event of the European industry of digital advertising this year on 23 and 24 May in Amsterdam.
At the Interact 2017 congress, European advertisers, digital experts, agencies and media publishers will gain insight into current developments in the profession. Among other things, they will learn more about the results of surveys on investment. Main topic of the Congress this year are the new rules of cooperation, both in the regulatory area, as well as in the areas of creativity, profitability and planning. Among the speakers will be digital prophet David Shing, AOL, Sarah Mansfield, Unilever, Daniel Knapp, IHS Technology, Marco Bertozzi, Spotify, Constantine Kamaras, IAB Europe, Nicola Mendelsohn, Facebook and others.
The second day of the congress will end with the award ceremony for creativity in digital advertising, MIXX, as well as Research Awards for the best practices in market research.
GOOGLE AND DNI INNOVATION FUND CALL FOR INNOVATIVE PROJECTS IN DIGITAL JOURNALISM
Google and DNI Innovation Fund for the third time call for applications for grants for innovative digital journalism projects. DNI Innovation Fund during 2016 issued €51 million in grants for 252 ambitious projects in the field of digital journalism. Currently, the third round of applications for funding is open. Applications are open until 20 April 2017.
Google created the DNI Innovation Fund in order to provide funds without any obligations for those who want to experiment. They opted for such financing because they believe that smaller organizations typically have the most revolutionary and most courageous ideas. With the DNI, they wanted to provide funding for these organizations for their development and progress.
Google looks for projects that represent new thinking in the practice of digital journalism, supporting the development of new business models, or even changing the way of reading digital news. In the third round they want to encourage applicants to discover new areas of monetization for potential new sources of revenue in journalism.