Drugi jezik na kojem je dostupan ovaj članak: Bosnian
By: Adnan Arnautlija
PUBLICIS ONE SLOVENIA IS LOOKING FOR EXECUTIVE CREATIVE DIRECTOR, WHILE CARAT IS LOOKING FOR MEDIA PLANNER AND ACCOUNT EXECUTIVE IN CROATIA
Advertising agency Publicis One Slovenia is looking for an executive creative director and consumer insight analyst, who will manage regional advertising campaigns for local and global clients. Applications can be sent until 15 September at email@example.com.
Carat Croatia is looking for a media planner and account executive! If you have experience in working with a media agency or want to acquire such, if you speak English, if you’re a positive person, send your CV to firstname.lastname@example.org. Maybe you are the next new member of Carat Team.
Find the details at: dentsu.hr/karijera
POMP FORUM: NEW ROLE OF CONTENT MARKETING
The POMP Forum is one of the oldest and largest international conferences in the field of content marketing in the world. The main theme of this year’s conference, to be held on 28 September in Ljubljana, is the link between content marketing and sales.
Speakers at this year’s POMP Forum will be: Stian Reinhartsen, agency Reinhartsen Media (Norway), Doug Kessler, B2B (United Kingdom), Albert Jan, Y Content (Netherlands), Michael Höflich, CM Forum (Germany), Catherine Maskell, CMA (UK), Ana Plišić, Hanza Media (Croatia), Marin Majica, C3 (Germany), Marija Mijatović, Represent Communications (Serbia), Nejc Levstik, Director (Slovenia), Helen Rensham, Seven C3 (UK), Andreas Siefke, C3 (Germany), Primož Inkret and Igor Savič, PM poslovni mediji (Slovenia).
HEAD OF REEBOK ASKING ACADEMY AWARDS TO HONOR FITNESS TRAINERS
The Academy of Motion Picture Arts and Sciences named a new academy president Tuesday night, cinematographer John Bailey. Less than 24 hours after the announcement, Reebok president Matt O’Toole released an open letter to Bailey asking that the academy honor the people who help actors get into fighting shape for the screen—namely, trainers, Adweek reported.
“We believe we must honor the bodies we’ve been given,” O’Toole wrote. “And I’m asking you to honor those who help propel our favorite artists to fame and fortune along the way. There are hundreds of major motion picture actors and actresses that transform their bodies for roles each year. Fans cheer for them during thrilling stunt scenes and weep for them when their characters lose a pinnacle fight. While their performances are lauded, their practice is not. The best scenes and storylines today often require amazing physical transformations, and actors and actresses rely heavily on a small field of expert trainers to get them in fighting, flying and filming shape.”
O’Toole also added that the academy, which was founded in 1927, has honored Best Makeup and Hairstyling for the past 36 years and that the work those artists have done has “defined the standards of beauty for generations.”
FIRST DEADLINE TO ENTER THE ONE SHOW 2018 IS NEXT FRIDAY
The One Show’s quarterly system allows you to enter four times a year, enabling their esteemed judges to see your work while it’s still hot in the market, creating buzz and getting shared across the internet.
The first quarter deadline for The One Show 2018 is next Friday, August 18. Your submissions will be judged in the coming weeks, and the first shortlist will be unveiled this November. Hope to see you on that list!
To learn more and enter, visit this link.
55% OF BUSINESS EMAILS READ ON MOBILE PHONES
Email messages opened on a mobile device have nearly doubled over the past five years.
A recent report by Return Path, a specialist in email deliverability, analyzed more than 27bn email opens between May 2016 and April 2017, finding that 55% of emails analyzed during the study period were opened on a mobile device. This is an increase from 29% identified in a similar study in 2012. Additionally, almost 80% of mobile email opens occur on iOS, quadruple the number of mobile opens on Android devices.
As mobile email has increased, only 26% of those emails opened on an internet browser over the past five years. Whereas webmail accounted for 37% of email opens in 2012, only 28% of emails are now opened on an internet browser.
Further, almost six out of every 10 webmail opens occur on Gmail, a significant increase from six per cent in 2012. Further, Gmail’s growth has come at the expense of Yahoo, according to Return Path, as Yahoo webmail opens have declined from 37% in 2012 to just five per cent during the study period.
FACEBOOK IS RAMPING UP ITS PREMIUM CONTENT PLAY WITH THE PURCHASE OF FAYTEQ
In the same week as it announced its entry to the video market, Facebook has confirmed the purchase of Fayteq, a company that specializes in post-production effects – a move suggesting that it wants to further premium content on the social network.
Details of the deal have not been publicly disclosed, although a Facebook spokesperson has confirmed the purchase with press. The startup is Germany-based, with its LinkedIn page suggesting that it has between 11-50 employees, and a statement on Fayteq’s website claiming that its “products and services are not available for purchase.”
Reports suggest that Fayteq specializes in both the addition and removal of objects to video content, which would further Facebook’s strategy of enhancing animated content on the network.