Drugi jezik na kojem je dostupan ovaj članak: Bosnian
By: Adnan Arnautlija
HARJOT SINGH, MCCANN WORLDGROUP’S STRATEGY DIRECTOR, IS COMING TO SOF
Harjot Singh, strategy director of McCann Worldgroup, will give a lecture in April on the main stage of the 26th Slovenian Advertising Festival (SOF). Award-winning creative strategist is a citizen of the world in the true sense of the word. He lived on three continents and in six countries, which undoubtedly brought him valuable experience.
Harjot Singh is now responsible for leading the strategic planning of all McCann Worldgroup agencies in 29 countries of Europe, Middle East and Africa (EMEA). His work has repeatedly been recognized in numerous publications of the Ivy League universities and at award ceremonies around the world, so it’s quite understandable why he is considered one of the most respected experts.
SLOVENIAN ADVERTISING CHAMBER IS CHOOSING ADVERTISER OF THE YEAR
Slovenian advertising chamber (SOZ) is awarding the annual Advertiser of the Year award, which celebrates companies that in the past year excelled in marketing communications. The winner will be announced at the closing ceremony of the 26th Slovenian Advertising Festival (SOF), which will be held on 7th and 8th of April 2017, in Portorož.
Three key criteria will determine the winner: originality and innovation in the market in 2016, creativity and consistency of communication messages, and communications excellence and innovation in reaching the target groups. National and international awards and adherence to high professional and ethical standards, as well as contribution to the development of the profession will be taken into account in the selection.
Nominations for the Advertiser of the Year, which can be made by all members of the SOZ, can be submitted by 25 January 2017.
BRENDAONICA IN ZADAR
After seven workshops titled “Use the potential of social networks for branding yourself or your product’ with more than 160 participants in Pula, Rijeka and Zagreb, BRENDAONICA is coming to Zadar on 27 January (12-17.00h), courtesy of the business incubator Inovativni Zadar.
BRENDAONICA is an interactive workshop where participants learn how to brand themselves or their product on social networks. Among other things, they learn how to choose the best social network for their product, the most effective skills, techniques and tools for social networks and how to use blogs and create content tailored to their target audience.
The idea of creating BRENDAONICA arose spontaneously, as a result of many years of work of Morena Milevoj in marketing and PR. Along with Morena Milevoj, another lecturer will be Tomislav Pancirov, an expert in digital marketing with extensive experience in working with the largest clients in the region, originally from Zadar. BRENDAONICA will be held on the premises of business incubator Inovativni Zadar. Participation is free but registration is necessary via e-mail: email@example.com.
PUBLICIS CEO ‘WILL NOT NEED TO’ MOVE LONDON JOBS TO PARIS POST-BREXIT
The chief executive of advertising giant Publicis Groupe has eased concerns that a Brexit would see creative jobs in the company moved from London to the network’s native France.
Maurice Levy told Bloomberg: “The Brexit will be a tough one, they have chosen the hardline. This will probably create a lot of issues and problems but at the same time everyone on Europe will want to continue to have good relationships with the UK. It will not have a huge impact on the economy and will probably be good for the European countries in the EU [because it will help attract talent from the UK].”
When asked if he will need to relocate staff from London to Paris, Levy said: “We will not need to do that because we are working on clients and accounts locally, there is no reason to move them.”
DENTSU NAMES NEW PRESIDENT AND CEO FOLLOWING OVERWORK AND OVERCHARGING SCANDALS
Dentsu has named Toshihiro Yamamoto the successor to Tadashi Ishii, who stepped down from the president and CEO role after the agency found itself in a series of major scandals.
Ishii announced late last year that he was to stand down from the role after months spent managing the fallout from a suicide at the business, in which the agency has been blamed for encouraging a culture of overwork, or Karoshi.
Parallel to this, it was revealed that the the business had been overcharging certain clients for digital advertising. Dentsu released a report this week that uncovered a larger scale than they had anticipated for the errors in digital ad reporting, as well as the steps it was going to take to stop it happening again.
The new leadership will be effective of 23 January, according to Dentsu, with Ishii handing over responsibilities to both the president and the representative directors.
GOOGLE SNAPS UP TWITTER’S FABRIC MOBILE APP DEVELOPER PLATFORM
Google has confirmed it is to subsume Twitter’s Fabric mobile app developer platform into its own software empire as part of a swoop for assets, including the Crashlytics crash reporting system, Answers mobile app analytics, Digits SMS login system and FastLane development automation system.
Fabric was introduced by Twitter in 2014 to offer developers an enhanced suite of app development tools, growing swiftly to serve apps reaching 2.5bn users built by 580,000 developers.
This reach made it an attractive catch for Google while Twitter benefits from streamlining its resources on core ad and data business in its continuing push to become self-sustaining.