Drugi jezik na kojem je dostupan ovaj članak: Bosnian
By: Adnan Arnautlija
MARKETING SUMMIT BELGRADE 2016: DON’T TALK, JUST DO IT
A group of selected marketing experts and successful business people will gather in the Belgrade hotel Crown Plaza on 19 May, in order to share their knowledge, experience and good business practices in marketing with more than 400 expected participants.
More than 15 speakers will demonstrate how companies and brands can differ in the markets, create added value and achieve global presence.
A complete overview of the topics and participants and information about attendance fees and registration can be found on the site Marketing Summit Belgrade (Advertiser Serbia)
TIME OF CHANGES
17th Conference of the Croatian Association for Public Affairs (HUOJ) titled Vrijeme PRomjena (Time of Changes) will be held from 19 to 21 May in Novi Vinodolski.
Some of the speakers whom HUOJ will host this year are: Jeffery McMillan, Director of Communications for Central and Eastern Europe at PricewaterhouseCoopers, one of the most successful auditing and consulting firms in the world; Boris Beker, Director and Co-founder of the agency for public relations Chapter4 and lecturer at the University of Vienna’s Institute of Journalism and Communication; Philip Young, senior lecturer of public relations at the University of Sunderland, UK; and Peggy Simčić Bronn, a professor at the BI Norwegian Business school’s Department of Communication and Culture.
CANNES LIONS CALLS FOR CHANGES!
See It Be It, a Cannes Lions initiative which supports greater representation of women in the creative industry, is currently selecting candidates for 2016.
Since 2014, when it started, See It Be It brings together women with great creative potential from around the world, inviting them to participate in the Cannes Lions Festival in a unique, inspirational program designed to speed up their careers. Throughout the week of the festival, they are mentored by the leading figures from the industry, listen to top experts, observe jury procedure and create new contacts.
“The insufficient representation of women in the industry has attracted a lot of attention in the last two years, but, in order to see progress, we can’t sit back and do nothing,” said CEO of Lions Festivals, Philip Thomas. “We want to develop more careers of women creative through the See It Be It initiative.”
FACEBOOK LIVE REDESIGNED WITH NEW OPTIONS INSPIRED BY SNAPCHAT
Facebook has seriously overhauled its video streaming service, Facebook Live, and now offers its users a whole bunch of new options like those available on Snapchat. A dedicated tab on the platform’s mobile app to help users find streams has taken front-and-center place in the redesign. Video service will allow users to search booth live and non-live streams, and will also be able to broadcast themselves. Users on desktop computers will also be able to use the Map, which makes it easier to share and search streams worldwide. Facebook will also allow users to “personalize” their streams with doodles and a whole array of filters similar to options in Snapchat.
BEYONCÉ FILES LAWSUIT AGAINST FEYONCÉ FOR TRADEMARK INFRINGEMENT
Beyoncé has filed a lawsuit against the clothing company Feyoncé for being too close to her trademark. The singer claims that the company ignored her calls to stop selling products using branding that can confuse customers and cause “irreversible damage” to her reputation. Evidence that Beyoncé has grounds to fear, besides the strikingly similar company name, is the mug which appeared in sale with the name of the brand, and the words of the song “Single Ladies”.
GAP ISSUES APOLOGY, PROMISES TO PULL “RACIST” AD FOR KIDS CLOTHING LINE
GAP has issued an apology after a backlash on social media over their ad for Ellen DeGeneres kids clothing line. Users of social networks saw the ad as racist. The ad shows four girls, including one African American girl. Two white girls are performing gymnastic poses on the sides, while the third white girl stands in the middle leaning on the head of the African American girl. A spokeswoman for Gap Kids, Debbie Felix has issued an apology for the ad, stating that the image will be replaced with another still from the campaign which “encourages all girls (and boys) to be themselves and be proud of what makes them unique.”