Drugi jezik na kojem je dostupan ovaj članak: Bosnian
By: Adnan Arnautlija
LEA STANKOVIĆ RECEIVED THE YOUNG & INNOVATIVE LEADER IN CHANGE AWARD
Lea Stanković, Digital Creative Manager at the agency Communis, received the Young & Innovative Leader in change award, awarded by the American Chamber of Commerce (AmCham) in Serbia, in the framework of the Leader in Change awards. Lea was selected because of her creative energy and innovation that has brought significant changes in the method of operation of the agency during 2015. In addition, Lea is characterized by strong leadership potential and strive for continuous improvement and acquiring new knowledge. She has won numerous awards for her work in digital communications.
Young & Innovative Leader in Change award is intended to recognize the efforts and achievements of young business leaders who are characterized by courage and creativity, innovative spirit and thinking outside the box.
Leader in Change awards are presented for the third consecutive year and are intended to promote good practices in Serbia. (AmCham)
NEW ISSUE OF MARKETING MAGAZINE IS OUT
Ten years ago Nina Tomažin, together with Alenka Vidić, established an agency for public relations Propiar which has grown into one of the most respected agencies of its kind in Slovenia. In the title interview of the March issue of Marketing Magazine, Tomažin talks about the situation in the field of public relations, where not only marketing budgets have moved, but also the marketing mindset.
“Marketing budgets, due to the crisis, got cut down and advertisers concluded that they could save considerable amounts if they conduct their promotional activities through public relations, and not through creative solutions, or rather advertising. Marketing budgets were thus diverted to public relations which is a good news for communicators. The bad news is that the marketing logic has also moved to the area of public relations. This means that there are attempts to measure the results of public relations the same way as in advertising, which is a big problem. So we have already had a client who, if I can give an extreme example, demanded their logo in PR publication. We constantly have to educate some clients about why this doesn’t work. This – to resist such thinking and openly say it – of course requires great courage, because it often happens that a client will tell you they no longer need you,” Tomažin said among other things in the interview for MM.
In the new issue, Marketing Magazine also brings Mediana’s overview of gross value of advertising in 2015, explores the best advertising campaigns, agencies and advertisers in 2015 in the region, writes on the issue of audience, and talks with other interesting interviewees such as Urška Sršen, co-founder Bellabeat and Christian Rainer, chief editor of Austrian weekly magazine Profil. (Marketing Magazine)
CONTENT MARKETING: HOW TO USE CONTENT TO ATTRACT NEW TOURISTS
Content marketing in tourism has become a very important segment of advertising and communication with potential tourists and guests. Guests of all ages are increasingly online, exploring destinations, locations, offer, and make decisions on the basis of these information. Content marketing has the task to attract and interest, as opposed to the previous methods where ads were pushed aggressively.
Owners of accommodation of any type and size can use content marketing through blogs to present their offer and encourage tourists to visit them, who later become very loud mouth to mouth marketing. Guests can also be attracted through other channels of content marketing, for example video, detailed guides, maps with marked monuments and others. One of the ways that is gaining in popularity are mobile apps.
Satisfied guests talk with others both live and on social networks, and dissatisfied guests talk even more.
You can find out how to design and implement content marketing campaigns at the seminar Content Marketing – How to attract buyers with content that will take place on Tuesday, 08 March in Mostar, on Wednesday, 09 March in Sarajevo, and Thursday 10 March in Banja Luka. The lecturer is Ilija Brajković from agency Akcija, which used content marketing to get ahead in the market. The program, registration form and details of the seminar are available at the website of the organizer, www.apriori.ba (Apriori BiH)
WINERY PLANTAŽE – SUNNY PIECE OF LAND THAT GIVES WINE AND INSPIRATION
Wine is an eternal muse for those who write stories and poems of love, friendship, enjoyment and beautiful, sunny landscapes. On such a beautiful, sunny Ćermovsko Polje, there is a winery, Plantaže, which brings us the best vines. Winery Plantaže has the largest vineyard in Europe, which stretches over a huge piece of land, in the world known for its indigenous varieties of vines Krstač and Vranac.
Company 13 Jul – Plantaže on Friday, in the well-known Sarajevo restaurant Vinoteka, organized the promotion of wine with a special menu created specifically for these famous Montenegrin wines. Guests had the chance to sample the best wines of the winery Plantaže.
At this special event, with continental and seafood menu, the best labels of winery Plantaže kept changing on the tables – Pro Anima Pinot, premium wines Vladika and Pro Anima Chardonnay Sauvignon, and the unavoidable, famous brand Vranac, which on this occasion was served from its ultra-premium edition – Vranac Reserve.
The company 13 Jul – Plantaže is present on the Bosnian and Herzegovinian market for many years, and the popularity of their wines in this area testifies to the quality of products, and their commitment to the goal to offer only the best. (Communis)
POKEMON CONTINUE TO CELEBRATE 20TH BIRTHDAY WITH PIKACHU PARADE IN NY
As part of their campaign to celebrate the 20th birthday, Pokemon on Sunday ran a parade of Pikachus in Manhattan. 20 mascots of the yellow critter paraded in Times Square and other locations in the city, with great effect on social networks as passersby uploaded images and videos from their close encounters with the popular figure, under the hashtag #PikachuNYC.
AFTER THE WHEELCHAIR-USING TEEN, LEGO NOW RELEASES THE STAY-AT-HOME DAD
A month after the news that Lego will release a wheelchair-using minifigure, the toy company has revealed its newest figurine, a stay-at-home dad. The figurine was unveiled at the New York Toy Fair, and is meant to reflect two million US dads who don’t work outside the house. In addition to Lego, other toy manufacturers also started to expand their offer with more diverse characters, and Matell in January for the first time since 1959 changed their Barbie, revealing new body shapes and skin tones as part of #TheDollEvolves initiative.
