Drugi jezik na kojem je dostupan ovaj članak: Bosnian
By: Adnan Arnautlija
ANTE MRVICA IS THE LAST FINALIST FOR COMMUNICATOR OF THE YEAR 2018
Ante Mrvica, a retired Jadrolinija employee, is the last finalist for the Communicator of the Year Award 2018. Beside him, Croatian Minister of Science and Education Blaženka Divjak, MP in the European Parliament Biljana Borzan, Colonel Davor Turkovic, and the authors of Di su pare are also shortlisted for this award.
“Ante Mrvica, who retired as the coordinator of Jadrolinija for the Split area, not only did his job well, but was always open to public communication. He could be reached by phone by passengers who would be late to the ferry, and he was ready to share all the important information in a timely manner with the media. Everyone knew that they were getting accurate information. That’s how Mrvica became a recognizable and reliable voice of the Split Ferry Port,” said Krešimir Macan, president of the 11th Grand PRix jury.
After all five finalists for the 2018 Communicator of the Year are now announced, citizens can share their opinion on them via HUOJ’s Facebook page from Saturday, 27 January, to Friday, 2 February.
HOWTOWOW: TWO KEY STEPS TO A DIGITAL CAMPAIGN WORTHY OF A CANNES LION
How many times have you been in a situation of watching someone’s digital campaign take praises and awards, yet their idea was so ingeniously simple. And then you wonder why such an idea didn’t come to your mind. You’re trying to figure out at what moment that “a-ha!” Moment happened, and whom of the people in the team should have that a-ha moment, and what conditions are needed for it. So you conclude that you are under tremendous stress, which is the biggest culprit that such ideas do not come to you…
So how do you then come up with a genius innovative digital campaign that crashes all the competition and wins prizes? Simply – in just 2 steps:
- Sign up for the “Digital innovation process” HOWtoWOW Academy workshop, where the brilliant MediaMonks duo, Matthies Leendertse and Andy Hopkinson, will share with you all the stages of creating digital innovation under pressure – from analysis to implementation and optimization of results.
- Send an email to the HR department and ask for a day off on 6 February, 2018, because that day you need to be at the workshop that will teach you how to create different digital campaigns, and how to keep pace with the growing complexity of digital and communication sector.
CREATIVE LEADERS RETREAT: LESS THAN 2 WEEKS AWAY
There are less than two weeks to go until The One Club’s Creative Leaders Retreat that will take place in the Arizona desert for two full days, bringing career mentorship from some of the industry’s greatest creative movers and shakers from both sides of the client-agency divide.
The Creative Leaders Retreat is designed to push the boundaries beyond the idea of a traditional conference. Over two days participants will have unrivaled access to some of the most influential leaders in the advertising industry. Through small-group sessions, participants will develop ideas they can trully implement, whether they’re a rising creative or a seasoned veteran.
To see who’s coming to the Creative Leaders retreat this year and register to attend, visit this link.
ADOBE BRINGING THE BEST OF AWWWARDS TO BEHANCE
Adobe is bringing you the best of AWWWARDS, the Digital Thinkers Conference in Europe, to Behance, on 8 and 9 February. If you can’t make it to Berlin, don´t miss this opportunity to watch leading UX experts and digital design professionals from across the world, as they work on real projects in real time. Learn about the latest trends in UX Design and get to know the #gooddesignessentials of featured AWWWARDS speakers such as Khoi Vinh, Melanie Daveid, Vitaly Friedman, Martina Flor and many more. But that’s not all, designers Anton & Irene will unveil a very special gift for participants from the Adobe XD team.
Check the details and register here.
TWITTER INTRODUCES SPONSORED MOMENTS TO HELP CONNECT PUBLISHERS WITH BRANDS
Twitter has introduced an in-stream sponsorship feature, Sponsored Moments, for advertisers and publishers to engage their audience with relevant content.
Advertisers can sponsor Moments from premium content partners. Sponsored Moments include interstitial Tweets from the brand as well as a branded cover.
According to Twitter: „The goal with sponsored Moments, as with all In-Stream Sponsorships, is tight alignment between advertiser messaging and partner content. By working with premium publishers as part of an In-Stream Sponsorship, brands know exactly which partner they are working with, and can develop deep brand integrations within that partner’s content.“
Twitter tested its new feature with Bank of America’s sponsored Moment from Bloomberg at Davos.
