PORTAL Art&Business | PORTAL WOMANCOMM | KREATIVNI PORTFOLIO 03 | HOTEL JUGOSLAVIJA (PDF)
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    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

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    Miša Lukić: What can start-ups learn from sperm?

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    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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24 Hours: Last call for discounted SEMPL tickets; Registrations open for HUOJ’s 4th Student Conference; New Code of Ethics from Global Alliance…

Special offer with discounted SEMPL registration fees ends this Friday, so hurry up and register if you haven’t already

14/11/2017
in News
4 min read
24 Hours: Last call for discounted SEMPL tickets; Registrations open for HUOJ’s 4th Student Conference; New Code of Ethics from Global Alliance…

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

By: Adnan Arnautlija

SEMPL: LAST CALL TO REGISTER WITH A DISCOUNT

24 Sata: Posljednji poziv za povoljnije SEMPL kotizacije; Počele prijave za 4. Studentsku konferenciju HUOJ-a; Donošenje novog etičkog kodeksa... 4

Does this sound enticing: 16 lectures, 8 workshops and 32 speakers from 8 countries? If yes, then take advantage of the Sempl’s Special and catch the last chance for discounted registration fees. Join SEMPL for only €440.

Buy yourself a ticket to the future of media, marketing and communication. The topics of this year’s SEMPL are: nonlinear marketing, breaking myths about creativity, influencer marketing, digital transformation of media market, reducing the gap between people and tech, the importance of language in communication, GDPR, leadership, screenless futures, programmatic advertising …

Along with the discount on registration, organizers will treat you with selected Deluxe products, specially prepared for you by LIDL Slovenia.

This offer is valid only until Friday.

REGISTRATIONS START FOR HUOJ’S 4th STUDENT CONFERENCE

24 Sata: Posljednji poziv za povoljnije SEMPL kotizacije; Počele prijave za 4. Studentsku konferenciju HUOJ-a; Donošenje novog etičkog kodeksa... 2

The Croatian Public Relations Association is organizing its 4th Student Conference intended for students of public relations and communication. The conference will take place on 5-6 December 2017, from 9:30 am in the HUOJ premises at Ilica 5, Zagreb.

In two days of the conference, lectures and workshops will address community management, imagined boundaries between marketing and public relations, political campaigns and internal corporate communications.

On the second day of the conference, the Young Hope student awards will be presented.

Registration fee of HRK 125.00 +VAT includes lectures and workshops and refreshments in breaks.

Registrations are open at info@huoj.hr until Wednesday, 29 November 2017.

GLOBAL ALLIANCE RESPONDS TO THE PROFESSION’S CALL FOR ADOPTING A NEW CODE OF ETHICS

24 Sata: Posljednji poziv za povoljnije SEMPL kotizacije; Počele prijave za 4. Studentsku konferenciju HUOJ-a; Donošenje novog etičkog kodeksa... 1

Several professional public relations organizations demanded from the Global Alliance for Public Relations and Communication Management to adopt a new, global code of ethics.

The Global Alliance’s management reacted quickly, saying that they are the only PR organization that gathers and protects PR institutions and associations and represents over 160,000 members of the profession and the academic community. Furthermore, the Global Alliance has indicated that they are willing to organize a summit dedicated to PR ethics as soon as possible, and that invitations will be addressed to a wide range of professional organizations, some of which are members of the Global Alliance. The aim of the Summit will be the adoption of a new Code of Ethics, which will represent an upgrade to the 2002 Code of Ethics issued by GA. The Code was ratified on five continents.

The Global Alliance has indicated it is also ready to conduct a public debate on the adoption or rather update of the existing code of ethics. The World Public Relations Forum Oslo 2018 should also contribute to the global standardization of ethical standards in the PR industry. This forum brings together hundreds of professionals who discuss the underlying issues within the profession.

FACEBOOK JUST LAUNCHED A STAND-ALONE APP FOR EVENTS

24 Sata: Posljednji poziv za povoljnije SEMPL kotizacije; Počele prijave za 4. Studentsku konferenciju HUOJ-a; Donošenje novog etičkog kodeksa...

Facebook is rebranding its year-old Events app to be called Local, which pulls in local business information on top of events created in Facebook.

Local aggregates Facebook’s database of 70 million business pages as well as reviews and check-ins. Via the app, consumers can view recommended bars, restaurants and attractions, look at maps and see nearby friends.

With 2.1 billion monthly active users, Facebook brings tremendous scale to the events and listing business and is competing with companies like Yelp and Foursquare that have built their businesses around local recommendations and reviews.

CHRISTMAS ADVERTISING BOOM TO SEE SPENDING HIT NEW RECORD IN UK

24 Sata: Posljednji poziv za povoljnije SEMPL kotizacije; Počele prijave za 4. Studentsku konferenciju HUOJ-a; Donošenje novog etičkog kodeksa... 3

With Christmas now in full swing (at least as far as advertisers are concerned) the industry has been able to take stock of its relative strength this year as opposed to previous years – and the results provide early festive cheer to broadcasters with spending projected to hit a record £6bn.

The milestone figure has been calculated by The Advertising Association which attributes the seasonal boom to the dominance of budget-busting event campaigns and cutthroat competition between retailers which has driven spending up by around 40% over the past seven years.

Public fervour has also seen record anticipation levels, with more Brits excited by the latest commercials than blockbuster movies.

Tags: ChristmasFacebookFacebookGlobal AllianceHUOJSempl
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