Drugi jezik na kojem je dostupan ovaj članak: Bosnian
By: Adnan Arnautlija
SEMPL: LAST CALL TO REGISTER WITH A DISCOUNT
Does this sound enticing: 16 lectures, 8 workshops and 32 speakers from 8 countries? If yes, then take advantage of the Sempl’s Special and catch the last chance for discounted registration fees. Join SEMPL for only €440.
Buy yourself a ticket to the future of media, marketing and communication. The topics of this year’s SEMPL are: nonlinear marketing, breaking myths about creativity, influencer marketing, digital transformation of media market, reducing the gap between people and tech, the importance of language in communication, GDPR, leadership, screenless futures, programmatic advertising …
Along with the discount on registration, organizers will treat you with selected Deluxe products, specially prepared for you by LIDL Slovenia.
This offer is valid only until Friday.
REGISTRATIONS START FOR HUOJ’S 4th STUDENT CONFERENCE
The Croatian Public Relations Association is organizing its 4th Student Conference intended for students of public relations and communication. The conference will take place on 5-6 December 2017, from 9:30 am in the HUOJ premises at Ilica 5, Zagreb.
In two days of the conference, lectures and workshops will address community management, imagined boundaries between marketing and public relations, political campaigns and internal corporate communications.
On the second day of the conference, the Young Hope student awards will be presented.
Registration fee of HRK 125.00 +VAT includes lectures and workshops and refreshments in breaks.
Registrations are open at info@huoj.hr until Wednesday, 29 November 2017.
GLOBAL ALLIANCE RESPONDS TO THE PROFESSION’S CALL FOR ADOPTING A NEW CODE OF ETHICS
Several professional public relations organizations demanded from the Global Alliance for Public Relations and Communication Management to adopt a new, global code of ethics.
The Global Alliance’s management reacted quickly, saying that they are the only PR organization that gathers and protects PR institutions and associations and represents over 160,000 members of the profession and the academic community. Furthermore, the Global Alliance has indicated that they are willing to organize a summit dedicated to PR ethics as soon as possible, and that invitations will be addressed to a wide range of professional organizations, some of which are members of the Global Alliance. The aim of the Summit will be the adoption of a new Code of Ethics, which will represent an upgrade to the 2002 Code of Ethics issued by GA. The Code was ratified on five continents.
The Global Alliance has indicated it is also ready to conduct a public debate on the adoption or rather update of the existing code of ethics. The World Public Relations Forum Oslo 2018 should also contribute to the global standardization of ethical standards in the PR industry. This forum brings together hundreds of professionals who discuss the underlying issues within the profession.
FACEBOOK JUST LAUNCHED A STAND-ALONE APP FOR EVENTS
Facebook is rebranding its year-old Events app to be called Local, which pulls in local business information on top of events created in Facebook.
Local aggregates Facebook’s database of 70 million business pages as well as reviews and check-ins. Via the app, consumers can view recommended bars, restaurants and attractions, look at maps and see nearby friends.
With 2.1 billion monthly active users, Facebook brings tremendous scale to the events and listing business and is competing with companies like Yelp and Foursquare that have built their businesses around local recommendations and reviews.
CHRISTMAS ADVERTISING BOOM TO SEE SPENDING HIT NEW RECORD IN UK
With Christmas now in full swing (at least as far as advertisers are concerned) the industry has been able to take stock of its relative strength this year as opposed to previous years – and the results provide early festive cheer to broadcasters with spending projected to hit a record £6bn.
The milestone figure has been calculated by The Advertising Association which attributes the seasonal boom to the dominance of budget-busting event campaigns and cutthroat competition between retailers which has driven spending up by around 40% over the past seven years.
Public fervour has also seen record anticipation levels, with more Brits excited by the latest commercials than blockbuster movies.
