Drugi jezik na kojem je dostupan ovaj članak: Bosnian
By: Adnan Arnautlija
INTERNET PIONEER ROBERT WILLIAM TAYLOR DIES AT AGE 85
One of the founding fathers of the internet, Robert Taylor, has died.
While working at the Pentagon in the 1960s, he instigated the creation of Arpanet – a computer network that initially linked together four US research centres, and later evolved into the internet.
At Xerox, he later oversaw the first computer with desktop-inspired icons and a word processor that formed the basis of Microsoft Word.
Mr Taylor died at home aged 85.
His family told the Los Angeles Times that he had suffered from Parkinson’s disease among other ailments.
“However you look at it, from the launch of the Internet to the revolution in the field of personal computers, Bob Tayor was the key architect of the modern world,” said the historian of the Stanford University Leslie Berlin.
AGENCY “I TO NIJE SVE!” LOOKING FOR REINFORCEMENT
Creative agency I TO NIJE SVE! is looking for an Account Director, graphic designer and copywriter.
Potential candidates should have at least one year of experience, and can send their application by 23 April at job@itonijesve.com.
I TO NIJE SVE! creative agency is seven years old, but has already become one of the leading creative agencies in Croatia with many clients and internationally successfully realized projects. In their not at all modest portfolio you can find strategies, campaigns and works for IKEA in Croatia, BIPA, the EVN, Philip Morris, INA, and BASF with whom they have business cooperation contracts for several years, as well as the KWS, with which they also collaborate at global level.
More information about the agency is available at: www.itonijesve.com.
WITH HALF A MILLION VOTES CROATS SELECT TEN CITIES IN WHICH COCA-COLA WILL HELP SET UP OUTDOOR RECREATION SPACES
With nearly 500,000 votes that have been sent over the past two months through the website of the project Movement for Joy, citizens of Croatia have chosen ten cities in Croatia in which Coca-Cola, in cooperation with local communities, will set-up outdoor exercise spaces. These recreation sites will be installed in Donja Stubica, Vrlika, Stari Grad and Supetar in the category of towns up to 10,000 inhabitants, Daruvar, Labin and Petrinja in the category of 10,000 to 35,000 inhabitants and Vinkovci, Bjelovar and Sisak in the category with more than 35,000 inhabitants.
“Congratulations to cities whose residents with their voices and engagement fought for arranging active zones and thanks to everyone who participated in the vote and thus supported this project. We are pleased that the interest in the installment of outdoor exercise spaces was again great this year, and that the local population has once again proved that the goals are easier to achieve together,” said Boška Trbojević, Coca-Cola’s Director of Communications and Public Affairs for Slovenia, Croatia and Bosnia and Herzegovina.
Coca-Cola’s Active Zones project was launched last year when the first ten active zones were installed. Project is recognized by citizens and representatives of local authorities as content of great social value. It’s main value is that the active zones, after installment, are handed over to local communities in permanent ownership, thus these new places for recreation and socializing become available to everyone and “revive” the less developed areas.
NETFLIX TO REACH 100 MILLION USERS MILESTONE THIS WEEKEND
In the first quarter of this year Netflix attracted 4.95 million new subscribers, which is slightly less than expected, but already this weekend its subscriber base could exceed the 100 million milestone.
Netflix, which offers viewing of television and film program online, in the first quarter of this year recorded revenues of 2.64 billion US dollars, a third more than in the same period last year.
Its net income rose to 178 million US dollars, while a year ago it stood at 28 million.
When it was founded in 1997, Netflix offered the option of receiving DVDs at a fixed price, then it extended the offer online, enabling subscribers to watch movies and other programs on demand.
CLOSE TO 4 OUT OF 5 US DIGITAL DISPLAY DOLLARS ESTIMATED TO TRANSACT PROGRAMMATICALLY IN 2017
A fresh study from eMarketer has found that nearly four fifths of US digital display dollars will transact programmatically in 2017, totaling $32.56bn. By the end of the forecast period, that share will rise to 84.0%.
Additionally, analysts predict as ad buyers and sellers look to muster greater control that 74.5%, or $24.25bn of US digital display ad dollars, transacted programmatically will go to private marketplaces and programmatic direct setups.
In fact, article notes that the share of programmatic purchases made via open exchanges is declining, with programmatic direct representing 56.0% of programmatic display spending, and 44.0% will be bought via real-time bidding (RTB).
Video has benefited from more open exchanges, the article notes with more than half of all US digital video ad dollars traded via automation. That portion will grow another 42.3% this year to $9.13bn, the forecast notes. By 2018, nearly three-quarters of all video ad dollars will transact programmatically.
