Drugi jezik na kojem je dostupan ovaj članak: Bosnian
By: Adnan Arnautlija
PERFECT PITCH SEMINAR HELD IN ZAGREB
Since pitching has become an ingrained and acceptable way of doing business between clients and agencies to the extent that pitch procedures are now devalued, and the results are often poor, HURA and EACA on 18 November organized the Perfect pitch or complete bitch seminar in Zagreb. The seminar was attended by numerous representatives and decision makers from advertisers, for whom the presentation was given by guest lecturer Dominic Lyle from EACA, which issued the international pitch guidelines. More on European and HURA’s recommendations on implementation of pitch procedures can be found here: hura.hr/publikacije/smjernice-o-provedbi-natjecaja.
EXHIBITORS FOR 12. ZGRAF SELECTED
Zgraf 12 will be held from 9 to 24 January 2017 in Lauba – House for People and Art in Zagreb, and the topic of the 12th Zgraf, Social reruns, is signed by the famous British design theorist Rick Poynor.
Competition for exhibition again this year received a lot of entries, from Croatia and abroad, and the selection committee composed of Boštjan Botas Kenda, Dejan Dragosavac Ruta, Igor Stanišljević, Olivera Stojadinović and Ana Tomić has selected 26 works for presentation in Theme, and 140 works for Review show at Zgraf 12 in categories: visual identity, printed promotional / communication materials, publishing, packaging, signaling, advertising, specific segments of visual communications – independently, design for film or electronic media. Selected works came from Australia, Czech Republic, Finland, France, Japan, the Netherlands, Germany, Poland, Portugal, Romania, Russia, the United States, Slovenia, Serbia, Switzerland, Turkey and Croatia.
List of selected participants can be found at this link.
CONFERENCE OF PR EXPERTS IN MOSTAR
On 28 and 29 November 2016 the Faculty of Philosophy, University of Mostar, will host the international scientific – professional conference PR Day Mostariensis, which will gather experts of public relations in the region.
PR Day Mostariensis is a conference in the field of public relations, corporate communications and media, which will be held every year in the last week of November in Mostar or some other city. Organizers are School of Public Relations, Faculty of Philosophy, University of Mostar, agency Media Res and Association of Students of Public Relations of the Faculty of Philosophy, PRUMO.
The objectives of the PR Day Mostariensis are to present, promote, analyze and explore current trends of public relations, to share the acquired knowledge and experience of scientists and practitioners in the field of public relations, corporate communications and media, to open dialogue and discussion with a focus on research and future trends in the profession and related disciplines, to monitor the work of young scientists and practitioners and encourage them to create, and to adopt professional standards and ethical principles and reward excellence in the said communication area.
WOULD YOU LIKE TO STAND OUT LIKE TRUMP?
The fact that you are competent and willing to hard work does not mean that others will recognize your talents. If you wish to arouse their attention – but not necessarily in the way how the new US president Donald Trump does it – you need to rise above the average, says Dorie Clark, a former presidential campaign consultant for communication.
Clarke will teach the participants of the regional conference Sempl on how to use their unique position and skills to become more creative in order to stand out in the oversaturated market, while not acting too self-promotional, and how to quietly and efficiently get the recognition they deserve.
At SEMPL, Dorie Clark will take the stage on the second day, on Friday 25 November at 11:30, and before her the participants will certainly be amazed by Rene Lamsfuss, managing director of research at the German agency Publicis Media, who says that market research is not dying because of Big Data, but rather demands a revolution in thinking
For more information about SEMPL visit this link.