Drugi jezik na kojem je dostupan ovaj članak: Bosnian
By: Adnan Arnautlija
8TH DIRECT MEDIA ACADEMY: FEED YOUR THOUGHTS, MIND AND IDEAS
Annual educational program of the Direct Media system began in the Madlenianum Building, in Belgrade. For the eighth time, the program gathers marketing professionals from eight countries in the region.
As of this year, the DMA concept has been upgraded with the opening of the Academy for external participants from the partners of the agency and other marketing and business public.
In addition to experienced Direct Media lecturers who lead the modules, the Trendwatching duo is coming to Belgrade. The duo follows trends and innovations in marketing from its headquarters in London, Singapore, New York, Amsterdam, Sao Paolo and Lagos.
David Mattin, TrendWatching’s Global Head of Trends & Insights, will hold a lecture on five key trends that will empower a brand, and Delia Dumitrescu, TrendWatching’s Lead Innovation Architect, will also practically demonstrate how to apply trends, create stock of ideas and methods of their realization for future campaigns, brand strategies and business models.
Food for thought – feed your thoughts, mind and ideas is the DMA 2017 message. The Academy will host 500 marketing professionals from all over the region in the coming days in Belgrade.
CROATIAN HANDBALL ASSOCIATION TO SIGN SPONSORSHIP AGREEMENTS WITH TELE 2 AND CROATIAN LOTERY, FRIDAY
The Croatian Handball Federation and Croatia’s national men’s team will sign sponsorship contracts with Tele2 and Croatian Lottery on Friday, October 6th. On that occasion, a meeting with journalists will be organized with Tomislav Grahovac, President of the Croatian Handball Association, Damir Poljak, Secretary General of the Croatian Handball Association, Zoran Gobac, Vice President of the Croatian Handball Association, Viktor Pavlinić, President of the Management Board at Tele2, Mario Musa, President of the Management Board of Croatian Lottery and Lino Červar, coach of the men’s senior handball team.
Coach Červar will explain to the journalists his choices and decisions about the list of 21 players for the representative week in October, and will say more about the expectations, the preparation plan and two friendly matches with Slovenia.
HACK IT! HACKATHON – AWARD FOR INNOVATION IN MODERN COMMUNICATION
For the second consecutive year, Croatian Telecom and Deutsche Telekom start-up accelerator hub:raum are organizing Hack it! hackathon that will be held in Zagreb on October 28 and 29, 2017. Organizers invite developers, designers and other business professionals to apply for a competition that will try to find the solution to the challenges of contemporary communication in the digital world. The winning team will receive a cash prize in the amount of 30,000 HRK and a two-day acceleration & design workshop in the hub:raum in Poland.
The competition brings together more than 130 experts, mentors and other guests from the startup community, and this year’s speakers are Darian Škarica (CEO of Delta Reality) and Renato Librić (founder and CEO of Bouxtie Inc.) With the help of professional mentors, contestants will be able to present their creativity and innovation in 24 hours, and the work that offers the best solution wins the cash prize with the opportunity to realize their idea within the hub:raum start-up accelerator of Deutsche Telekom.
Applications will be received by 8 October, via the link www.hackit.hr/prijavi-se, after which the jury will select teams that will, within 24 hours, test their creative strengths by solving the consumer problem with the help of innovative technologies.
More about the competition at: www.hackit.hr
RUSSIA PAID ADS ON FACEBOOK SEEN BY 10 MILLION AMERICANS
Facebook will hire 1,000 moderators who will fight false advertisements, the company announced after it was disclosed that 10 million people in the US read the political ads paid from Russia on that social network.
This, allegedly, has affected the course of last year’s US presidential elections. Those 10 million people read the false ads in the months before and after the election, Facebook said Monday, noting that 44 percent of the ads were published before the US elections in November 2016, and 56 percent after them.
Facebook has also announced that about 3,000 such “ads”, posted between 2015 and 2017 and funded by the Russian Internet Research Agency, were handed over to the US Congress on Monday.
IOTEC STUDY FINDS 41% OF MARKETERS REMAIN INTIMIDATED BY MOBILE PROGRAMMATIC
Media buying platform Iotec has revealed findings from its latest research into the burgeoning field of mobile programmatic advertising, including the startling conclusion that 41% of marketers remain intimidated by the technology.
Contained in its Mobile Transparency Report the findings dovetail with eMarketer research showing that mobile media will surpass TV activity as early as 2019, making mobile an ever more crucial lynchpin of any advertiser’s armory.
Other report findings include the fact that 60% of marketers intend to increase their mobile programmatic ad spend over the next year with the top three transparency concerns for the sector being fraud, viewability and targeting.
EU DEMANDS BACK TAX FROM AMAZON AND REQUESTS IRELAND PUT PRESSURE ON APPLE
The EU is cracking down on companies utilizing tax loopholes to lessen their financial burden, and it is starting with arguably the most prominent companies it could, Apple and Amazon.
The European Union is coming after Amazon that has, in its eyes, made use of an illegal tax deal in Luxemburg. Since 2003, when it set up its subsidiary in the country, the EU claims that Amazon has received illegal state aid. As such, Amazon is in the red for a quarter of a billion euros for the period.
Margrethe Vestager, the European Commissioner for Competition shared her findings on the Amazon case. “Luxembourg gave illegal tax benefits to Amazon. As a result, almost three quarters of Amazon’s profits were not taxed. In other words, Amazon was allowed to pay four times less tax than other local companies subject to the same national tax rules.“
In addition, Ireland is being taken to court for its failings in collecting tax from Apple, which, in Europe, calls the nation home. The fee is reportedly around €13bn in back taxes.
