Drugi jezik na kojem je dostupan ovaj članak: Bosnian
By: Adnan Arnautlija
DEGORDIAN ORGANIZING WORKSHOP “TRIP THROUGH DIGITAL”
If you’re still not sure how Google and digital advertising can help you develop your business and get even better results, you should definitely go to the “Trip through digital” workshop on November 14, in Zagreb.
This workshop will introduce you to basic and advanced advertising opportunities, and will present the most successful examples from Croatia. It’s an opportunity to learn how to define the goals and key elements of a digital strategy.
The workshop will be run by Degordian and Google’s online advertising experts from Dublin, and all present can also expect to receive free consultations.
You can find the full contents of the workshop and the schedule of lectures on the official event page.
SAMSUNG PREPARING AN APP THAT WILL LIMIT USERS’ SMARTPHONE SCREEN TIME
Samsung is partnering with ‘Queen of Sleep’ Arianna Huffington to launch the Thrive app, helping users limit smartphone screen time, in December.
The app blocks all communications except for those on a ‘VIP’ contact list, and will send auto replies to let non-VIPs know you’re on a vacation from your phone. Users can additionally track their overall and app-specific usage, as well as set goals. The Thrive app will be exclusive to Samsung smartphone users and is currently in beta mode.
It’s painfully obvious that our smartphone addiction isn’t exactly doing wonders for our mental health. While the titans of tech have been shielding their kids from their own creations for years, these behaviors are becoming increasingly widespread, as evidenced by this app. (TrendWatching)
TWITTER IS ROLLING OUT 280-CHARACTER TWEETS TO NEARLY ALL USERS
After beginning to test out 280-character tweets in September, Twitter is now rolling out tweets with double the number of characters for (almost) all users.
The micro-blogging platform is rolling out the changes to all languages except for Korean, Chinese and Japanese. The original 140-character limit will remain intact with tweets written in those three languages because those tweets tend to be shorter, per Twitter.
Pithy, 140-character messages are core to Twitter’s platform; both users and marketers worry that longer tweets may water down Twitter’s communication and marketing potential.
CHIEF GROWTH OFFICERS WILL REPLACE CMOS IN 2018, FORRESTER PREDICTS
Forrester forecasts for chief marketing officers next year include that the chief growth officer title will replace CMOs in some cases, more will look to reduce ad budgets but accomplish more with their dollars, marketing technology spending will need to have a clear strategy and the distance between brands and customers will grow thanks to digital assistants unless marketers figure out a way to broker a relationship.
One of the more startling predictions from Forrester is CGOs taking the place of CMOs in the boardroom, but there is already real-world evidence of this trend from big brands. In March, Coca-Cola’s Global CMO Marcos de Quinto left the company and he wasn’t replaced. Instead CGO Francisco Crespo held the closest job title to CMO at the soft drink giant.
SNAPCHAT WILL OVERHAUL ITS APP TO BOLSTER USER NUMBERS
Snap will overhaul its primary app to make its user experience more intuitive, hoping to bolster its appeal to a wider audience, and boost monetization opportunities. This is a step that comes as it counts the (initially) heavy cost of its transition to programmatic advertising.
The Snapchat-owner reported its latest quarterly earnings this week revealing revenues of $208m for the three months to September 30, an increase of 62% year-on-year, although a decrease in its CPMs, plus an overestimation of demand for its Spectacles offering, resulted in a net loss of $443m for the period.
Overheads included a $164m “cost of revenue,” which combined with a 60% year-over-year decrease in CPMs – ushered-in by its shift to programmatic advertising – along with the cost of maintaining its daily active user (DAU) base, up by 4.5 million to 178 million, resulted in ARPU rates of $1.17.