Drugi jezik na kojem je dostupan ovaj članak: Bosnian
By: Adnan Arnautlija
DARKO IVANČEVIĆ GLOBALLY RESPONSIBLE FOR STAROPRAMEN BRAND. IVAN ŠUVAR TO REPLACE HIM AS HEAD OF MARKETING TEAM OF ZAGREBAČKA PIVOVARA
After spending more than three years as CMO at Zagrebačka Pivovara, Darko Ivančević has become a member of the global MolsonCoors team and will be globally responsible for a famous beer brand – Staropramen.
“The CMO position at Zagrebačka Pivovara had brought me probably the best period in my business life so far – from being a member of the winning marketing team, through being a witness and a part of building of world-class brands and their results, and at the end of the day having the opportunity to meet many new, great people. The beauty of the new role is that my home base remains in Zagreb, at the same location and with the same phone number. Ivan Šuvar has been appointed to the CMO position, former member of my team and marketing manager for Ožujsko. I’m very pleased that the team members, who are an integral part of the success so far, are given the opportunity for an even better continuation of this road,” Darko Ivančević wrote in the letter sent to the media and journalists with whom he collaborated.
VACANCIES AT CARAT ZAGREB
Carat Zagreb, the leading media agency with a strong focus on digital innovation and integrated marketing communications, is hiring for three positions. Vacancies are as follows: Business Intelligence Consultant (m/f), Communication Consultant (m/f) and Media Consultant (m/f).
At the global level, Carat is the world’s leading and independent expert on media buying and media planning and is also Europe’s largest media network with more than 6,700 employees in 70 countries around the world.
More about Carat is available at www.carat.com, and the details about open positions are available at this link.
LIDL PARTNER OF THE 2017 WORLD HANDBALL CHAMPIONSHIP IN FRANCE
Retail chain Lidl is the exclusive and global Official Fresh Food Partner of the upcoming 25th World Handball Championship 2017 in France. This is one of the most popular sporting events next year, and the focus will be on France, which hosts the championship, as well as in further eight key markets including Germany, Spain, Denmark, Sweden, Slovenia, Hungary, Poland and Croatia.
Handball is one of the most popular sports in the world, watched and played by people across the globe. The spirit of this sport is driven by teamwork, diligence and dedication of each member of the team to achieve the best results for the team. These are precisely the values that characterize Lidl. With this in mind, an exclusive partnership between Lidl Stiftung & Co. KG and the International Handball Federation (IHF) is the perfect combination, because both partners share the same values: passion, team spirit and excellence. Lidl with this move also aims to support an active lifestyle by offering fresh and healthy food products.
Lidl will not only be present as a sponsor on the spot during 84 exciting matches, but even before the championship it will bring sport and handball spirit to its customers. Lidl Croatia will thus offer a large amount of tickets through contests on Facebook, giving customers the opportunity to be part of the World Handball Championship in France.
BUDWEISER BOTTLES TURN RED FOR THE HOLIDAY
Budweiser is seeing red for the holidays. The brew is launching limited-edition packaging featuring an all-red look for aluminum bottles. Design firm Jones Knowles Ritchie of New York handled it.
“At Budweiser, we have a long-standing tradition of decorating our local breweries across this country during the holidays,” Bud VP Ricardo Marques said. “This season, we want to extend the holiday cheer with our limited-edition bottles and toast to a bright new year.”
CROATIA’S LARGEST CONVENTION CENTER UNDER CONSTRUCTION ON THE ADRIATIC COAST
Ugo Group is building a convention center worth 58 million HRK (€7.7 million) at the Šibenik resort Solaris. With its capacity of 1,500 seats in the main hall, the same number of seats in the exhibition area and in the parking lot, it should be the biggest in Croatia, revealed yesterday Goran Zrilić, CEO of Solaris. He announced this during the presentation of the new common brand of Solaris and Astoria hotels in Opatija, owned by Ugo Group, which will now operate under the brand Amadria Park.
Under the joint Amadria Park brand, which was yesterday introduced to the market, from now on will operate eight best hotels of the mentioned companies, five in Opatija and three in Šibenik. In the near future there are plans for additional investments in upgrading the remaining three hotels so that Ugo’s entire travel portfolio could operate under the same brand.
“By investing in improving the quality and new content we want to extend the season and contribute to the economic development of the cities in which we operate,” said Zrilić.
WPP CONSOLIDATES ALL GLOBAL DATA ASSETS IN ONE PLACE
WPP’s media division GroupM announced that it will combine all existing global data analytics and digital media assets under the [m]PLATFORM umbrella to create what it calls the ad industry’s most powerful collection of related services.
The world’s largest agency holding company looks to reassert its position as a dominant force in the increasingly competitive global ad buying market after a year-long, record-breaking string of media agency reviews that included some large-scale losses. Moving forward, [m]PLATFORM will allow all GroupM agencies to present clients with a more fully unified suite of ad planning, tracking and targeting tools as they look to win new business and retain existing accounts.
GroupM’s rollout plan will see the new platform open in major markets in the first quarter of 2017. It will reportedly be fully operational in more than 110 international markets by the end of the calendar year. (Source: Adweek)
CYBER MONDAY SALES TOTALED $3.45 BILLION, WHICH SET A NEW ECOMMERCE RECORD
Adobe Tuesday revealed its final Cyber Monday tallies, reporting that there was $3.45 billion spent online in the U.S., a 12.1 percent year-over-year spike. That figure represents the largest online sales day in history, per the software giant, surpassing last week’s Black Friday total of $3.34 billion.
Interestingly, Adobe said that Monday saw slightly less mobile revenue than Black Friday at $1.07 billion. But mobile’s sum still represented a 34 percent year-over-year increase.
For the first 28 days of November, Adobe estimated the four-week period drove $39.97 billion in digital sales in the US, a 7.6 percent jump compared to the same period in 2015. Only one day this month failed to generate less than $1 billion in online revenue, the company said. (Source: Adweek)