Drugi jezik na kojem je dostupan ovaj članak: Bosnian
By: Adnan Arnautlija
Photo: Slavimir Stojanović
LECTURE BY CRISTIAN CLITA (IKEA) TO OPEN DAYS OF COMMUNICATION
The fourth edition of the Days of Communication, the central advertising festival of Croatia, begins tonight in Rovinj Hotel Lone. This year organizers expect a record turnout of participants for whom they have prepared a rich conference program dedicated to the latest global trends and the export potential of Croatia’s creative industries. Traditionally, the Days of Communication will include award ceremonies for the most important professional awards for creativity and effectiveness in marketing communications: IdeaX, Mixx, Effie, and for the first time the Young Lions Award for young agency professionals.
The festival program will open Thursday with a lecture by Cristian Clita, coordinator of social networks of IKEA for South East Europe, on the topic Let’s ‘kill’ the digital strategy – integrating digital into the business, which will explain how to integrate digital into business strategies in order to improve operations and relationships of companies with their customers. (Read more…)
WHAT’S NEW IN SERBIA’S LAW ON ADVERTISING
Professional Serbian associations (IAA, IAB, UEPS and Media Association), in collaboration with the Association for the creative industry PKS organized the presentation of the new Law on Advertising. The event in the Serbian Chamber of Commerce was attended by about 150 participants, whose attention was primarily focused on the novelties that the new law brings:
- Recognizing self-regulation and co-regulation;
- Concurrent advertising that is allowed under strict conditions;
- Covert advertising and recognizable labeling;
- Special rules on advertising intended for children and minors;
- Internet advertising: as a novelty, for the first time regulated by the rules on advertising;
- Ban on advertising in retransmitted programs: advertising where the original program content is cut to insert localized commercial messages;
- Special limitations on advertising of alcoholic beverages: time and platform liberalization with setting of relatively strict rules pertaining to the content of the commercial message and the manner of labeling the ad (warning message);
- Special limitations to advertising of games of chance: limitations pertaining to the content of the commercial message (warning message);
- Ban on advertising of tobacco, tobacco products and electronic cigarettes: prohibitions so far related to cigarettes have been extended to electronic cigarettes;
- Harmonization with the AVMS directive: rules pertaining to electronic media have been transferred from the Law on Electronic Media into the Law on Advertising.
Application of the new Law on Advertising should start as of 6 May.
EXHIBITION BY SLAVIMIR STOJANOVIĆ TO OPEN FRIDAY IN VOJVODINA MUSEUM OF CONTEMPORARY ART
After the premiere at the Museum of Applied Arts in Belgrade, the exhibition by Slavimir Stojanović will be opened Friday at the Vojvodina Museum of Contemporary Art. It is a retrospective exhibition that celebrates the first 30 years of visual communication of one of the most famous Serbian graphic designers. The exhibition shows the development path of Slavimir Stojanović, from his earliest drawings from childhood, through posters, comics, illustrations, logos, magazines, album covers, to awarded projects that he did for large international companies.
The exhibition will be open until 30 April 2016.
EFFIE SLOVENIA 2016 GETS NEW VISUAL IDENTITY
Awards for market communication efficiency Effie Slovenia have a new visual identity that was created by the agency Luna\TBWA. With the message Efficiency Yields Success, the entire process of market communications activities is brought to the fore, from start to finish.
According to the creators of the new visual identity, this unifies careful planning, careful implementation and precise measurement of effects, which are the principles advocated by Effie. With the image of three sheaves of wheat, Effie Slovenia 2016 takes us “back to the roots”, with the basic tools and processes that remain current and relevant to the ultimate success in the future.
Contest Effie Slovenia 2016 will be officially opened with the opening of the call in May. Then comes the contest workshop for future applicants of campaigns at which new competitive categories will be presented in more detail, and there will be theoretical and practical work in writing extensive applications. Internet registration of campaigns will be open from September to November 2016. (Marketing Magazin)
ANA ŠKILJIĆ RAVENŠĆAK JOINS KOMUNIKACIJSKI LABORATORIJ
After almost ten years in the newsroom of Večernji List, well-known journalist Ana Škiljić Ravenšćak decided to turn a new page in her rich career and join the team of the agency Komunikacijski Laboratorij, at the position of PR senior. Ana will thus take an advisory role in relations with clients from various industries – from lifestyle brands to those in the financial sector.
“Thanks to many years of experience working in the media in various positions and levels of responsibility, I am familiar with all the needs of the media representatives, from the smallest to the most demanding. An editorial board is a specific system whose rules must be respected, and given my insight into the operation of one of the most widely read newspaper and portal in Croatia, I believe that this experience will bring an added value to the entire team of the Komunikacijski Laboratorij,” said Ana.
ALIBABA EYES SOUTHEAST ASIA ECOMMERCE GROWTH, TAKING A MAJORITY STAKE IN LAZADA
Alibaba has acquired a majority stake in Southeast Asia-based ecommerce platform Lazada, stating that it expects to see strong growth in the region.
The transaction values Lazada at around $1.5 billion and was made up of $500 million in newly issued equity capital of Lazada and the acquisition of shares from certain shareholders of Lazada, for a total investment by Alibaba of almost $1 billion.
The Chinese ecommerce giant will now have a large foothold in a region that is increasingly online but has historically been challenging due to logistical issues and a lack of warehousing outside markets like Singapore.
The move also represents the wider globalization plans of Alibaba, which has been spending cash to help it move into markets outside China. Earlier this year it surprised the market by buying 33 million shares in daily deals site Groupon.
DOMINO’S INTRODUCES ‘MORE SHAREABLE’ PACKAGING DESIGN TO STRENGTHEN ITS BRAND
Domino’s has given its packaging a radical overhaul, that sees the generic ‘brown box’ replaced with red and blue boxes that hero the brand’s logo.
The revamp has been masterminded by branding design agency jones knowles ritchie (JKR) and use the pizza maker’s two pizza deal to physically bring the logo to life with one red box and one blue box. The dramatic departure from its previous design, sees Domino’s push for something more iconic that will drive consumer engagement for the brand.
As part of the research process, JKR found that 96 per cent of all Domino’s pizzas sold in the UK are sold as a pair, due to the numerous ‘two for one’ and combo deals offered to consumers. The agency then applied this knowledge and the visual trigger of the brand’s name as inspiration, to transform the domino logo into the pack itself, creating a blue and a red box to be delivered as a pair.
SAMSUNG SOLD ONE MILLION CURVED MONITORS
Samsung has announced that it has sold more than one million curved monitor products worldwide since these products hit the market. The global display provider introduced its first curved LED monitor – model SD590C, with a diagonal of 27 inches and curvature of 4000R (curvature radius of 4,000 mm) in September 2014, and has since expanded its line-up to include several additional models of curved monitors. The result of the introduction of these innovations is that Samsung currently holds over 85 percent of the global sales of curved monitors (source: International Data Corporation – data relating to the fourth quarter of 2015 and sales of curved monitors with a diagonal of 15-34 inches worldwide).