Drugi jezik na kojem je dostupan ovaj članak: Bosnian
By: Adnan Arnautlija
Photo: UEPS meeting
CONCLUSIONS AND RECOMMENDATIONS FROM THE REGIONAL MEETING OF NATIONAL ADVERTISING ASSOCIATIONS
At the meeting of national advertising associations from the region which was held in Belgrade, participants agreed on the following Conclusions and Recommendations aimed at improving the situation in the industry.
- Associations will collaborate on the self-regulation plan through exchange of existing documents, codes, good practices that will be harmonized, adopted and promoted at the regional level, ie. in all local markets;
- Associations shall secure discounts of 10% to all their members for the festivals in the region, that they will affirm and about which they will inform their members through available channels of communication;
- Associations will mutually collaborate on the plan of continuous mutual information and education of members;
- Participants agreed to launch the initiative to form the Statement 3+1 regarding pitch procedures.
BAMBI AND COMMUNIS DDB ACTIVATE JOSH! FOR EURO 2016
European Football Championship brings together large number of fans of the most important secondary thing in the world, whether in the stadium where the games are played, or in some comfortable places in front of the small screens. In order to make time between matches, and even pastime, filled with good fun and football mood, Bambi Josh! prepared some entertainment via Facebook Messenger.
All users can participate in interesting Facebook Messenger activation in the mobile version. It is activated by sending a football emoticon which starts a game, in which you have to kick the ball to keep in the ‘air’ as long as possible. Anyone who sends an emoticon in the inbox of “Bambi JOSH!” and plays the game enters the sweepstakes contest.
Thus, the company Bambi and marketing agency Communis DDB, once again show that they follow world trends and make the European Football Championship even more (Josh!) interesting.
FACEBOOK INTRODUCING NEW OPTION TO COMPETE WITH SNAPCHAT
It seems that Facebook has noticed the skyrocketing popularity of the competing platform Snapchat, so now they are doing everything in order to offer something similar.
According to b92, Snapchat’s popularity soared after they introduced numerous fun filters that users share over the Internet and other social networks. It is a variety of masks, like a dog with a tongue hanging out, a rainbow coming out of a mouth, and others.
At the VidCon conference Facebook announced that users who use filters from the MSQRD app will be able to instantly publish their images on Facebook, directly from the app. Facebook acquired MSQRD in March, and has since been working on improving the technology, said the people from Facebook.
This option will be available on iOS within a few weeks, while the release date for Android is still unknown.
UNILEVER PRAISED BY THE 3% CONFERENCE FOUNDER FOR ITS STEP AWAY FROM GENDER STEREOTYPES IN ADS
Last week, Unilever announced a new marketing policy which would see it take a step away from its historic use of gender stereotypes across 400 of its brands in an age where they may no longer be largely relevant, a decision applauded by founder of The 3% Conference, Kat Gordon.
Speaking to The Drum about the policy change, Gordon, who runs the annual conferences in New York and London which aim to dispense with the gender, was pleased with the announcement.
“Vowing for more dimensional, respectful images of women is, of course, something I applaud. It almost seems embarrassing that in 2016 this represents a shift from the way we’ve done business historically. Substitute any group for ‘women’ in that sentence and of course the advertising targeting that group should begin with a belief that the customer is worthy of respect,” she said.
LINKEDIN ROLLS OUT PROGRAMMATIC ADS SHORTLY AFTER THE $26.2BN MICROSOFT ACQUISITION
Professional social media network LinkedIn has set about monetising its 400 million members by introducing programmatic ad buying to advertisers.
The new method of buying LinkedIn Display Ads comes after the system was trialled in Q3 2015. It will deliver display ads on LinkedIn desktop, supplementing the earning power of sponsored content which delivers 60 per cent of its revenue.
COMSCORE AND XAD PAIR TO LINK ONLINE ADS WITH OFFLINE ACTIONS
ComScore (a company part-owned by WPP) has paired with xAd (an outfit that helps advertisers locate audiences in public) to help brands better understand when their mobile ads have driven an in-store visit.
The tie-up works by using comScore’s measurement methods, plus xAd’s BluePrint technology to let advertisers measure the reach and frequency of their mobile campaigns; more specifically it better helps them understand how ads served on a mobile phone influenced in-store footfall.
The solution will initially be available globally for mobile campaigns through xAd, and will later be available at scale for desktop and television through comScore, providing marketers with cross-screen measurement and viewability, according to the pair.
Shashi Seth, xAd’s chief product officer, said the partnership would help both advertisers, and publishers alike, as marketers would be more confident that their media spend is driving value for their organisations.
THE HUFFINGTON POST HACKS A SNAPCHAT BUTTON TO DRIVE FOLLOWERS FROM ITS WEBSITE
The Huffington Post has a new Snapchat button on its website, something of an oddity that gives online visitors semi-easy access to content on the messaging app.
What’s unique about the button is that there is a “follow us on” widget for almost every platform, except Snapchat. Every major publisher has quick links on their sites that promote the major social media platforms: Facebook, Twitter, Instagram, WhatsApp, Pinterest and the rest. However, The Huffington Post had to build its own for Snapchat because the app is almost intentionally difficult to follow.
When clicked, the button opens a “snapcode,” a picture of HuffPo’s Snapchat code that users scan with their phone to follow the publisher on Snapchat.
Since adding the button, HuffPo has seen a 140 percent increase in daily average signups. The publisher would not say how many followers it gains daily or how many it has in total.