Drugi jezik na kojem je dostupan ovaj članak: Bosnian
COMMUNIS MBA PROGRAM OF INTERNAL EDUCATION CONTINUES WITH GUEST LECTURER IGOR ARIH
Communis is one of the most successful marketing agencies in Serbia and the region, which represents the principle of “good and different” communication. Since being creative and thinking outside the box isn’t easy, for the fourth consecutive year this agency has implemented the MBA program of internal education. In addition to improving knowledge of advertising, MBA aims to further inspire and motivate the team which gives their best every day.
For the first time, the visiting speaker was Igor Arih, one of the greatest regional marketing professionals and advocate of a new approach to advertising, who recently published the book “Be the Water”. This exciting autobiographical story is based on the experience of the author and introduces the basics of dynamic communication through trends in market communication, as well as the seven deadly sins in communication which Igor shared with his colleagues from Communis.
JURE BOHINC NEW DIRECTOR OF PUBLICIS IN SLOVENIA
Management over the agency Publicis, which is part of the Publicis Groupe Slovenia, has been taken over by Jure Bohinc who has thirteen years of experience in the area of communications and development of products and services.
“I’m joining an excellent team of people who possess outstanding knowledge in strategic management of brands and a great deal of creativity. Together we will further build the confidence of leading Slovenian and international clients. At the same time, we will develop new solutions and knowledge with which we – together with our clients – will cooperate in their growth and the implementation of changes,” Bohinc said after transferring to Publicis from Si.mobil.
MERCEDES-BENZ PLAYING SECRET SANTA ON SOCIAL NETWORKS
Company Mercedes-Benz is using the possibilities of direct messaging on social networks to help its fans in sending the perfect gift to their loved ones this holiday season. Mercedes says that each day they receive approximately 100 direct messages through social channels, and that this communication has inspired them to launch a Secret Santa campaign, in which they will donate 1,000 items such as a wristwatch (179 USD), Harmon Kardon bluetooth speaker (249 USD) and various other products that bear the Mercedes logo.
COCA-COLA’S PAYMENTS TO BRITISH SCIENTISTS REVEALED
Coca-Cola has spent £10m over a five year period to distance the link between high-sugar drinks and obesity, with a portion of the fund going directly to scientists that have at some point advised the government on health matters.
According to an investigation by The Times, the drinks giant has paid in excess of £350,000 to 27 British scientists, eight of whom advised the government on healthy eating initiatives.
STAR WARS BRAKING RECORDS
Disney’s Star Wars: The Force Awakens shattered numerous box-office records over the weekend, grossing $238 million in North America, which is the biggest opening of all time, and a global launch of $517 million. These are still not final weekend numbers, and the final tally will be known Monday, according to Hollywood Reporter.
The previous biggest opening in the US was that of Jurassic World this summer, which recorded $208.8 million. Force Awakens is still behind Jurassic World in worldwide figures, but it should be noted that Jurassic World had the advantage with the opening day and date in China, whereas Force Awakens will not debut in the world’s second-largest movie-going market until 9 January.
COSMOPOLITAN PARTNERS WITH COSMETICS BRANDS IN NEW BEAUTY CAMPAIGN
Cosmopolitan has partnered up with beauty brands: Origins, DKNY, Clinique and Smashbox to launch a multi-platform beauty campaign in the UK in January. The aim is to capture the diversity of beauty in the UK by photographing women in five cities across the country in order to uncover what “the nation’s skin looks like”.
Photos will be shared on numerous social media platforms, and women will be encouraged to share their own portraits on their social networks. The campaign will be promoted across social media through the use of a hashtag #IamBeauty.