Drugi jezik na kojem je dostupan ovaj članak: Bosnian
By: Adnan Arnautlija
CANNES PREDICTiONS 2016 to be held in belgrade
Agency Leo Burnett again this year organizes traditional predictions on who will take the laurels in Cannes – called Cannes Predictions 2016.
Creative directors of Leo Burnett agencies from around the world made a selection of the best campaigns, and on Thursday, 23 June they will predict which among the presented works will take center stage.
To recall, last year the best predictor was Miloš Kramaršić, president of the Society for the advancement of marketing of Serbia.
This year’s Cannes Predictions will be held in the professors’ hall of the Faculty of Economics in Belgrade, today at 15.00 hrs. with the support of associations IAA and UEPS.
INSTAGRAM REACHES 500 MILLION USERS
Facebook’s photo-sharing network Instagram announced Tuesday that it has reached half a billion users.
More than 300 million of them use the service daily, said the San Francisco based company in a blog post. More than half of the users live outside the United States.
Four years ago Facebook paid a billion dollars for Instagram, which then had about 30 million users. Since then, Facebook rolls its ads in between photos on Instagram.
In September last year Instagram had 400 million users, and Facebook has 1, 6 billion active users.
Facebook competitor Snapchat has 150 million daily users, according to Bloomberg.
VIRTUAL REALITY IS TURNING GETTY IMAGES INTO A 21ST CENTURY BRAND
While Getty Images, founded in 1995 as a resource for rights to still images, was born in the age of the Internet, it’s still intriguing to see the company pitch virtual reality content. The Seattle-based company claims to have a library of more than 12,000 360-degree selections for publishers, advertisers and artists to choose from.
“[It’s] not just for publishers or advertisers—it’s for anyone who wants to use it,” explained Getty Images CMO Susan Smith Ellis. “We do custom work as well. … All of our photographers have 360 cameras. So they are shooting everything … the 180,000 events that we cover in news, sports and entertainment—all of that is shot in 360 as well. But we can also do bespoke assignments for advertisers, publishers or anyone who would want to hire us.”
Some of her team’s VR custom work so far includes toy brand Mattel and Google Expeditions, which is an education-focused initiative for the search giant. The company wouldn’t name publisher partners for its newly created division Getty Images Virtual Reality Group. But it’s not hard to imagine the likes of The New York Times and CNN—which have declared VR initiatives—utilizing the service.
FACEBOOK IS PAYING MORE THAN $50 MILLION TO PUBLISHERS AND CELEBS FOR LIVE STREAMING
Facebook’s live streaming platform is proving to be a significant source of cash for some media companies.
The social network is paying out more than $50 million to publishers and celebrities who produce content for Facebook Live, according to “a document” reviewed by the Wall Street Journal.
Facebook has contracts with close to 140 publishers and celebrities, the report said. Facebook made deals with several media partners (including Mashable) following the launch of its live streaming platform last summer, but the value of these deals was previously unknown.
The terms of each “varies wildly,” according to the Wall Street Journal, but BuzzFeed’s deal is the most valuable at $3.05 million. In total, at least 17 are worth more than $1 million, including deals with the New York Times and CNN.
Facebook is also paying a handful of celebrities to live stream, including Seattle Seahawks quarterback Russell Wilson, actor Kevin Hart and celebrity chef Gordon Ramsay, along with YouTube stars and institutions like the American Museum of Natural History in New York.
UNILEVER VOWS TO STAMP OUT FEMALE STEREOTYPING IN ITS ADVERTS
Unilever has committed to stop stereotyping women in adverts, promising that it will “advance portrayals of gender” across more than 400 of its brands – which include Knorr, Dove, Cif and Surf.
The brand made the public declaration of its intent Wednesday (22 June) at the Cannes Lions festival in France, explaining that it would address the three key areas where they are typically misrepresented: role, personality and appearance.
BBH, 72andSunny, JWT, DDB, MullenLowe and Ogilvy have already committed to the approach with Unilever expecting more of its agency partners to follow suit.
The decision was made after it carried out multiple studies around the world over the last two years to better understand how female identity has evolved. Analysis of over 1000 adverts exposed that 50 per cent had a stereotypical portrayal of women.
Unsurprising then that “40 per cent of women say they do not identify at all with the women they see in adverts,” said Santos.
YOUTUBE STANDS TOGETHER WITH LGBTQ COMMUNITY WITH #PROUDTOBE FILM
YouTube has followed up last year’s #ProudToLove film – released June 26, the day the Supreme Court made its ruling on same-sex marriage – with a moving film focusing on gender identity and sexuality.
#ProudToBe, created by Anomaly New York, follows the blueprint laid down by #ProudToLove and assembles various clips on YouTubers openly discussing their stories.
“We are really proud for YouTube to stand for a community where everyone can belong,” said YouTube chief marketing officer, Danielle Tiedt.
The video’s description on YouTube references last week’s shooting in Orlando and adds: “Now, more than ever, it’s important that we accept, love and celebrate one another.
“We stand together in support of the LGBTQ community. We stand together with everyone who has the courage to own and share their identity….to those beautiful and brave voices who continue to make YouTube the vibrant, diverse and empathetic community it is, we are #ProudToBe with you.”