Drugi jezik na kojem je dostupan ovaj članak: Bosnian
By: Adnan Arnautlija
BORIS LJUBIČIĆ: IF THEY GO INTO GOVERNMENT WITH THE HDZ, I WILL TAKE AWAY THEIR RIGHTS TO THE LOGO NAND FLAG WHICH I GAVE TO MS. SAVKA IN 1992.
The famous Croatian designer Boris Ljubičić, author of a number of recognizable visual identities, joined yesterday those who are outraged by the decision of the Central Committee of the Croatian Peoples Party (HNS) that despite the decision of the party Presidency they would go into negotiations on a possible coalition with HDZ.
Ljubičić has gone so far that he warned the party he would take away all rights to their logo and flag which he donated to the party in 1992, if they choose to collaborate with the HDZ.
“In the event that the HNS goes into coalition with the HDZ I will take away their right to logo and flag, which I gave to Mrs. Dabčević-Kučar in 1992!” Boris Ljubičić wrote on his Facebook profile.
Ljubičić is known for his persistent efforts to promote Croatian identity based on the “cubes”, and in his long career he has collaborated in the most important design exhibitions in which he regularly recorded success and received significant awards.
SPECIAL OFFER FOR SEMPL, TODAY ONLY!
Conference of media trends SEMPL, which will be held in November this year, once again rewards loyalty, and offers its visitors a chance to save 215 EUR.
Get your seat at one of the highest quality events in this part of Europe – with a great programme, charismatic speakers and an unforgettable atmosphere. The spring edition of the SEMPL’S SPECIAL WEEK WITH LIDL ends today, Friday, June 9, which makes this your last chance to take advantage of the special offer.
Book your seat at SEMPL today, because planning pays off.
(Shush, two more SEMPL’S special weeks are coming, so stay tuned and follow the news at sempl.si! And just a kindly reminder: before the event, not only the tension will increase, but the registration fee as well.)
IN LESS THAN 10 YEARS WE WILL SPEND ABOUT 80 PERCENT OF TIME BEHIND THE WHEEL READING BOOKS, WATCHING MOVIES AND SURFING THE INTERNET
After a long drive on the highway comes a moment of sudden fear – a traffic jam around the next bend. Later, when you reach your destination, you simply can’t find a parking space. Today that’s part of everyday life behind the wheel. However, in less than ten years, there will be new opportunities; highly automated driving will lead to a relaxed driving on the highway, cars that are in front of you will send a warning of slowing down traffic, and your vehicle will slow down on its own before it comes into a dangerous situation. At the end of the journey, navigational devices will direct the driver directly to the free parking space, or the car will completely independently drive through the garage.
With the connected cars, this vision is moving from science fiction to reality. Connected Car Report on connected vehicles in 2025, conducted by Bosch and consulting firm Prognos, took a more detailed look into what this trend will mean specifically for the US, Germany and major cities in China. “Connected mobility will mean fewer accidents, lower fuel consumption and less stress,” said Dr. Dirk Hoheisel, member of the board of directors at Bosch, summarizing the results of their calculations. (Poslovni.hr)
GOOGLE ROLLS OUT ITS HEADER BIDDING ALTERNATIVE WITH OPEN BETA OF EXCHANGE BIDDING NOW LIVE
Google is announcing the extended roll out of its counter to header bidding technology with the launch of the open beta of Exchange Bidding on DoubleClick for Publishers (DFP).
The online advertising giant claims Exchange Bidding, which has been in private beta for the last 12 months, provides publishers with monetization opportunities without compromising on the quality of the user experience – a criticism that has often been made of header bidding.
The move was announced in a blog post attributed to Sam Cox, group product manager, DoubleClick Ad Exchange, who claims the advances in the technology mean that publishers can be up and running with the technology in under a day, and that those participating in the closed beta have see programmatic revenue increase by as much as 40%.
THE WARC AWARDS – EFFECTIVE CONTENT STRATEGY SHORTLIST ANNOUNCED
The second of three shortlists of The WARC Awards, a new global competition honouring the effective use of emerging marketing disciplines, is now released.
20 entries from around the world have made the shortlist for the Effective Content Strategy category, which rewards branded content strategies that can demonstrate a business outcome.
Chaired by Alison Keith, Vice President – Global Media of Coty, the 16-strong international jury panel of senior industry professionals looked for evidence of how a content strategy – as opposed to a traditional advertising strategy – has helped a brand achieve business goals.
While ‘content’ can be defined in many different ways, for these Awards, WARC sought editorial-style content (including audio, video, text and imagery), commissioned by a brand and designed to win attention.
The shortlisted entries can be found here.
DENTSU AEGIS NETWORK REBRANDS DENSTU MEDIA AS DENTSU X
Dentsu Aegis Network has rebranded Dentsu Media as Dentsu X, an integrated agency network combining communication, media planning, content creation, technology, data and behavioural insight.
The new agency was conceptualised around the idea that personalised and relevant experiences are key for brands to attract, acquire, convert and retain customers.
Building on 18 years of Dentsu Media’s efforts across 13 Asian markets, Canada and Russia, Dentsu X will roll out in key markets in Europe, Middle East and Africa within this year, with subsequent expansion into the US.